Children Design Cigarette Packets in New NHS Smokefree Campaign

StoryfulPublished: January 13, 20173 views
Published: January 13, 2017

Schoolchildren from Earlsdon Primary in Coventry have designed their own cigarette packaging as part of a new <span class="caps">NHS</span> Smokefree campaign. <span class="caps">NHS</span> Smokefree is a Public Health England initiative.

From 2017, all cigarettes sold in the UK will be in standardised packaging, which will show graphic images of the effects smoking has on the body.

To mark this development, the <span class="caps">NHS</span> Smokefree campaign enlisted school children to design their own graphic packaging for cigarettes, with a new video fronted by <span class="caps">NHS</span> doctor and TV presenter Ranj Singh.

A press release from <a href="https://www.gov.uk/government/news/children-warn-of-smoking-risks-in-hard-hitting-campaign" target="_blank">Public Health England</a>, which supports <span class="caps">NHS</span> Smokefree, justified the choice to use schoolchildren by saying their research showed the two biggest motivators for smokers to quit were for their health and their families.

Dr Ranj Singh, who was featured in the video, said that “the film shows just how passionately children want to protect the health of smokers and want to help them quit”.

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