Riverwalk comes “alive” with live music

The Milwaukee Riverwalk just got a little louder. "It's Alive on the RiverWalk" kicked off its eight-week series Wednesday morning. Jacob Slade, a local singer and songwriter was one of the first performers starting at two this afternoon. "It's Milwaukee, Milwaukee is alive. Our music scene is alive. That's where it comes from,” organizer Hillary Gunn exclaimed. Gunn is the digital content coordinator for the Pabst Theatre Group, which is one of the groups that organized this big musical event, along with multiple Milwaukee Theater District groups, Blue Bat Kitchen & Tequilaria, Lakefront Brewery and the RiverWalk District. Organizers with "It's Alive on the RiverWalk" held a press conference Wednesday morning at Pere Marquette Park along the Milwaukee River.