Bond movie licensed to thrill brands

ReutersNewsPublished: October 26, 201523 views
Published: October 26, 2015

The wait for the 24th James Bond movie franchise is over. 'Spectre', which opens in London today, promises to be a spectactular offering with more product placement than any other film. One marketing expert puts it down to the film's longevity and Bond's ability to appeal to such a wide audience.

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