How to Create an Effective Real Estate Content Marketing Strategy to Network

In this video, real estate agent Ben Jimmerson shares his strategies for getting his name and face out into the community when he first started in the industry.

He explains how he used Facebook Live to create an audience by spotlighting and promoting small businesses that were not marketing themselves well. He would walk into the business, introduce himself, and then go on Facebook Live to show the business and introduce the business owner. The goal was to help promote these small businesses and bring them more traffic and income, while also promoting himself as a realtor.

He also mentions that he would sometimes post the videos to groups on Facebook to increase engagement. Ben also highlights the importance of focusing on marketing to motivated sellers and finding off-market deals by driving for dollars and networking.

He also shares his current goal of growing the brokerage and putting processes and systems in place to position themselves as a brokerage that cares, as well as helping agents be productive and not be a statistic of agents that fall in the first year.

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Real estate content marketing is a vital component of any real estate agent's marketing strategy in 2023. There are many real estate content marketing ideas that agents can use to increase their visibility and attract more clients. Social media for realtors is a particularly effective tool for real estate content marketing. Platforms like Facebook Live can be used to showcase properties, give virtual tours, and provide useful information to potential buyers. Facebook Live tips such as engaging with viewers, creating a consistent schedule, and using professional equipment can help agents make the most of this platform. Video for real estate is also a powerful marketing tool, as it allows agents to showcase properties and provide in-depth information to potential buyers. Real estate marketing tips such as creating valuable content, engaging with your audience, and building a strong brand are essential for success in the competitive world of real estate. Overall, real estate marketing should focus on creating valuable content, using social media effectively, and building a strong brand.