Roofer Marketing Solution: “Platinum Preferred”

Every manufacturer has a “certified installer” program where they will put your roofing business’s name on their website & tout that you are A CERTIFIED INSTALLER.

Now while this doesn’t mean much within the industry, between roofers, it does create a powerful backlink for your website & also leaves an impression on a potential homeowner/client.
Backlinks are links from accredited articles that take traffic to your website – meaning the homeowner can be on a manufacturer’s page & all a sudden find themselves on your business’s homepage.

As well the added impression of your affiliation with a certain brand naming you a “certified installer” – creates your company as an expert in the mind of the homeowner & instills TRUST that you will be able to get the job done right.

Within the industry – the whole notion of being a “certified installer” seems like a money grab, and it probably is, however it can boost your brand and reputation… honestly in my mind, it may be worth it in the long haul.

Here’s a quick 4 min video about my experience with this & my thought on it as a marketing professional

& as always, if you're ready for a marketing professional to join your team - Shoot me a DM

ROOF ON!