3 PSYCHOLOGICAL BOOSTERS FOR COLD MAILINGS

3 PSYCHOLOGICAL #BOOSTERS FOR #COLDMAILINGS

We all respond to psychologically conditioned reflexes. Activating these reflexes allows for more commercial transformations, more profitability, more income. Here are the 3 typical points to include in a cold mailing.

ADAPTATION TO THE TARGET

(1/3)

Personalizing your message can make it more effective by showing the recipient that you took the time to research them and address them specifically. This can be as simple as including their name in the subject line or body of the message.

TRUST BUILT

(2/3)

Using social proof, or the idea that people are more likely to do something if they see others doing it, can be a powerful tool in cold mailings. For example, you can mention that others in the recipient's industry or in a similar position have found your product or service useful.

SCARE TACTICS PAYS!

(3/3)

Creating a sense of scarcity, or the idea that an opportunity is limited or about to expire, can prompt people to act quickly. For example, you can offer a limited-time discount or mention that there are only a few spots left for a workshop or event.