Strategic Touchpoints at Giant Supermarket, Indonesia

This video illustrates the multiple touch points in Giant stores in Indonesia that can be utilized by clients to deliver an integrated campaign to enhance shopper’s experience, starting from entrance to check out counter. With average 1.5 hour of time spent by shoppers inside the store, supermarkets/hypermarkets are most powerful media for brands to engage with customers through product display and Point of Sales with sensory (touch, see, taste, hear, smell and trial).