NEW Lancia Pu+Ra Zero concept – Lancia is coming back!

Lancia Pu+Ra Design is the name of Lancia new and sustainable Design language, which inspired the future style of Lancia cars, and that will be unique and destined to last. All of this is the result of the brand proud past and of some typical excellence of Italian style in the world.

In fact, the soft, pure and sensual shapes of the Aurelia and Flaminia will be found in the future Lancia vehicles, combined with the most modern expressions of radicality and simplicity, inspired by the language of furniture, architecture, and fashion, as well as by the brand's sports history embodied in the famous Stratos and Delta.

With Lancia Pu+Ra Design, the volumes of the new vehicles are created by successive layering, adding and intersecting elementary and iconic shapes, such as the circle, rectangle, and triangle, and combining them with eclectic details. The result is an overall language that is not typically automotive.

As for the interiors, Lancia Pu+RA Design draws from the Italian furniture design, an Italian excellence of attention to detail, materials research, and innovation. Lancia takes inspiration from this world to create a space, generated by simple geometries with a radical perspective, as well as welcoming and capable of ensuring that same home feeling experienced in refined and eclectic Italian living rooms. All of this is enriched by a ʺcolor blockingʺ approach and by the choice of fine and sustainable materials, which define the future spirit of the brand.

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✅ Source: Lancia

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