Google Ads Impressions (2022) - What Are Impressions In Google Ads And Why Impressions Matter

In this video, I will go over google ads impressions, what they are and why they matter in your google ads account. I will also go over how to fix low impressions and what you can do to ensure your ads get seen.

0:00 Intro
0:10 What Are Impressions In Google Ads?
0:30 Why Impressions Matter?
1:35 How To Find Your Impressions
2:40 How To Fix Limited Or No Impressions In Google Ads
4:58 Campaign Optimization Checklist

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Google ads campaigns are fantastic for businesses looking to generate high-quality and consistent leads. If your account is struggling to generate impressions this could be terrible for your account. Having enough impressions is vital to generating enough clicks, so you can have consistent leads and sales. This video will walk you through what impressions are in google ads, how to check the amount of impressions your getting and why impressions matter so much inside google ads campaigns. This video will also talk about how to increase impressions in google ads and what to do if you have a low amount of impressions in your google ads campaigns.

Impressions: Definition
How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network. Note: If your ad or keywords aren't receiving enough impressions, read Issues with fluctuating impressions.

Each time your ad appears on Google or the Google Network, it's counted as one impression.
In some cases, only a section of your ad may be shown. For example, in Google Maps, we may show only your business name and location or only your business name and the first line of your ad text.
You'll sometimes see the abbreviation "Impr" in your account showing the number of impressions for your ad.