The Sports Marketing Deals Are Crumbling Along With FTX

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FTX was flush with cash in 2021 and early 2022, investing at least $375 million in teams and leagues as part of its sports marketing campaign. In the wake of the exchange's bankruptcy last week, these sponsorships are falling apart one by one, as FTX has lost its liquidity.

Some of FTX's biggest sports and esports partners have already cancelled their contracts as a result of the exchange's very public failure, and others are currently negotiating how to end long-term, valuable alliances. This post lists FTX's sports partners and how they are handling the exchange's demise.

#mediakjwalavlog #sportsmarketing #ftx

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