Go Beyond Words With Brand Typography | Step-by-Step Guide

Have you ever looked at a car grill or a light socket and seen a face in it?

As humans, we seem to naturally apply personality to things. This is no different from how we interpret words when they are styled with certain fonts.

Shape, size, and weight all help apply a certain personality to those words that go beyond their originally defined meaning.

So as you choose your typography it’s crucial you understand the meaning and personality they are conveying before you jump in.

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⏱️ CHAPTERS
Intro | 0:00
Lesson Objectives | 1:05
Conveying Personality | 2:17
Conveying Tone | 3:37
Picking Your Font | 4:35
Legibility & Accessibility | 4:46
Ensuring They're Legal | 6:22
Using Your Fonts | 9:14
Next Steps | 10:52