WTER Stock Has Broken A Key Level of Resistance ( TIME TO ADD MORE SHARES ) Alkaline 88 Water Co

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It seems like during Q4, Alkaline Water Co (NASDAQ:WTER) brought in sales totaling $11.45 million. However, earnings decreased 274.91%, resulting in a loss of $15.83 million. Alkaline Water Co collected $10.18 million in revenue during Q3, but reported earnings showed a $4.22 million loss.

Why ROCE Is Significant
Return on Capital Employed is a measure of yearly pre-tax profit relative to capital employed by a business. Changes in earnings and sales indicate shifts in a company's ROCE. A higher ROCE is generally representative of successful growth of a company and is a sign of higher earnings per share in the future. A low or negative ROCE suggests the opposite. In Q4, Alkaline Water Co posted an ROCE of -1.44%.

Keep in mind, while ROCE is a good measure of a company's recent performance, it is not a highly reliable predictor of a company's earnings or sales in the near future.

ROCE is an important metric for the comparison of similar companies. A relatively high ROCE shows Alkaline Water Co is potentially operating at a higher level of efficiency than other companies in its industry. If the company is generating high profits with its current level of capital, some of that money can be reinvested in more capital which will generally lead to higher returns and earnings per share growth.