Mammoth Solutions

Ever wonder about best practices for email marketing and how to get started on an email marketing platform? In this video Kyle covers best practices such as: - building your email marketing list (with opt-in) - build a reusable, mobile-friendly template in the platform of choice - plan a content calendar for publishing to your site, then sharing teasers in the emails you send out with links to your site content - when to send (we focus on B2B vs retail / eCommerce) - avoid weekends! - checkout https://www.sendicate.net/ if you are looking for a mailchimp alternative PS - this was recorded before I started the shift of my agency away from big tech (I've shut my YouTube channel and moved completely to Rumble), so pls forgive the mentions of google (and other big tech like Mailchimp - they censor) and know I've guided my clients away from dependency on these tech monopolies. Support our channel by giving this video a + and subscribing if you want more B2B Marketing info. Find us at https://mammoth.solutions

Today Kyle talks about retargeting and remarketing. What are they, and why - and how - should you use them? Lots of folks confuse the two, but they are not the same thing. Each has specific benefits, drawbacks and caveats you should be aware of. We cover all of that today and give you some tools to use in your retargeting and remarketing efforts. Let us know in the comments what you think and if this video has helped clarify these important concepts in your online marketing efforts! PS - this was recorded before I started the shift of my agency away from big tech (I've shut my YouTube channel and moved completely to Rumble), so pls forgive the mentions of google (and other big tech) and know I've guided my clients away from dependency on these tech monopolies. Support our channel by giving this video a + and subscribing if you want more B2B Marketing info. Find us at https://mammoth.solutions

What is Marketing Intelligence? Is the same as Business Intelligence? If not, what is the difference? And what does all this have to do with big data? On this episode we put Kyle's knowledge to the test on all things data science, specifically as it applies to your sales and marketing activities. We cover: What is Marketing Intelligence? How does it fit in with Business Intelligence? What are the benefits of learning analytics if you're on the creative side of Marketing? What types of businesses are best suited to have a data science practice? And we cover the upcoming launch of an analytics product that extends marketers' reach more than any other tool on the market today. You definitely don't want to miss this episode. Data science is here to stay. The more informed you are about its power, and its drawbacks, the more you are able to use it to your business' advantage. PS - this was recorded before I started the shift of my agency away from big tech (I've shut my YouTube channel and moved completely to Rumble), so pls forgive the mentions of google (and other big tech) and know I've guided my clients away from dependency on these tech monopolies. Support our channel by giving this video a + and subscribing if you want more B2B Marketing info. Find us at https://mammoth.solutions

There are life goals, business goals, fitness goals... and then there are goals for your online analytics. Who knew? What type of business should pay attention to this? Any why should you set goals for your analytics in the first place? Today Kyle answers those questions. Watch the video to find out how to set goals in your analytics and how to configure analytics for maximum impact. Now go make those goals happen! And let us know what you think in the comments. PS - this was recorded before I started the shift of my agency away from big tech (I've shut my YouTube channel and moved completely to Rumble), so pls forgive the mentions of google (and other big tech) and know I've guided my clients away from dependency on these tech monopolies. Support our channel by giving this video a + and subscribing if you want more B2B Marketing info. Find us at https://mammoth.solutions