Why car owners consider their car ‘part of the family’
Half of Americans consider their car to be “part of the family,” according to new research.
The survey of 2,000 American car owners revealed that 51% think of their car as part of the family — and 53% would keep their current car forever if given the option.
For some, this is due to an emotional attachment (22%), while others have fond memories with their current cars (24%).
There are also more practical reasons for why respondents want to keep their current cars: almost six in 10 said it was because of the reliability (58%) their car has given them and 45% said it’s due to the good gas mileage they’re able to get.
From a financial perspective, the majority of drivers surveyed (80%) said they are likely to hold on to their car for as long as possible if they feel it will save them money in the long run.
Others admit that their car needs an upgrade now but they are unable to afford one due to financial constraints (46%).
Conducted by OnePoll on behalf of Meineke, the survey examined respondents’ feelings toward their current cars, as well as their preferences for future car ownership.
Despite their attachment to their current vehicle, only a third (34%) of drivers surveyed said they’d purchase the same make and model for their next car.
On the other hand, 47% said they’d be looking for something different — and for some, this will be an electric vehicle.
Forty-five percent of Americans surveyed believe electric vehicles are the future of car ownership, with younger generations increasingly likely to agree.
Specifically, 69% of Gen Z and 59% of millennials in the survey see electric cars as the future, compared to 41% of Gen X and 32% of baby boomers.
Results revealed that 41% of all respondents are glad that electric vehicles are an option for their future car — with younger generations again more likely to agree (59% of Gen Z and 56% of millennials, compared to 37% of Gen X and 27% of baby boomers surveyed).
"We're witnessing a shift in car ownership trends, propelled by interest in electric vehicles, especially with younger generations who see driving electric as the way of the future," said Christopher Streahle, VP of Marketing Meineke Car Care Centers. "Environmentally friendly transit options are on the rise and drivers are also considering something new, making electric vehicles a compelling option."
The survey asked respondents what would make them consider an electric vehicle as their next car — not having to pay for gas (35%) came out as the No. 1 reason.
Following that, respondents said electric vehicles being better for the environment (33%) and helping to reduce air pollution (29%) were the other top reasons they’d consider owning one.
Rounding out the top five reasons why respondents may look for an electric car in the future were receiving government incentives, such as tax credits (25%) and having a smooth and quick acceleration (17%).
Yet, the research showed Americans still have concerns about electric vehicles: 66% anticipate higher ownership costs, while 41% believe they’ll need to spend more time at a mechanic with an electric car.
Perhaps because of that, 90% of drivers surveyed said it’s important to have a mechanic they trust.
“As the automotive landscape evolves to include more electric vehicles on the road, so do our services," said Mike Baden, owner of Meineke of Indian Land, South Carolina. “Those who opt for electric cars can now take advantage of dependable auto maintenance and drive in confidence knowing their car care needs are met."
WHY WOULD RESPONDENTS HOLD ONTO THEIR CURRENT CAR FOR “AS LONG AS POSSIBLE”?
● Reliability — 58%
● Good gas mileage — 45%
● Inability to upgrade because of financial constraints — 28%
● Fond memories with the car — 24%
● Emotional attachment — 22%
WHY WOULD RESPONDENTS CONSIDER AN ELECTRIC VEHICLE?
● Do not have to pay for gas — 35%
● Better for the environment — 33%
● Reducing air pollution — 29%
● Government incentives, such as tax credits — 25%
● Smooth and quick acceleration — 17%
● Reducing noise pollution — 17%
● Prefer to charge a battery than pump gas — 13%
Survey methodology:
This random double-opt-in survey of 2,000 American drivers was commissioned by Meineke between Feb. 29 and March 4, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Which US college basketball fans bring the most heat?
College basketball fans in the South claim to be the most knowledgeable about the sport.
That’s according to a new survey, conducted by OnePoll on behalf of Frank’s RedHot, of 2,000 college basketball fans, split by the West, South, Midwest and East regions.
Results showed that those same Southerners are also most likely to drown their sorrows in snacks when their team loses (24%) and are also most likely to pull out the snacks that are relevant to their team or region for good luck (18%).
Eastern college basketball fans, however, are most likely to try not to toss their plate due to excitement or sadness (14%).
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Does drinking more water make you happier?
The average American finds happiness in the “little things” 57 times per week, according to new research, commissioned by True Lemon and conducted by OnePoll.
The survey of 2,000 general population Americans revealed that, on average, respondents find happiness in small things about eight times per day, adding up to just under 60 per week.
To improve their mood throughout the day — and give themselves something to smile about — respondents make an effort to stay hydrated (36%), eat enough that they avoid getting “hangry” (31%) and take walks (30%).
And it seems many aim to start their day off on the right foot, as results revealed that after reaching for their phone (40%) as soon as they wake up, 20% look for a glass of water.
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How many times per week do Americans forget to brush their teeth?
Americans admit to forgetting to brush their teeth five times per week.
That’s according to a new survey of 2,000 U.S. adults, which also found that it’s not only the toothbrush that’s being forgotten — they also admit to skipping out on the floss and mouthwash four days each week.
Despite their forgetful nature, an astounding 92% of Americans do believe that their oral care routine is important to their overall health.
In fact, 51% believe that oral hygiene is so important that they’d speak to a loved one if they noticed they had poor oral care habits or bad breath.
Taking that a step further, respondents would also be willing to look inside their mouth (32%) or even lend them their toothbrush if needed (14%).
Conducted by OnePoll on behalf of LISTERINE® Clinical Solutions for World Oral Health Day, results found that a majority (75%) of Americans agree that there is a “right” way to care for your oral health. This includes no-brainers like going to the dentist regularly (81%), brushing your teeth multiple times a day (75%) and using mouthwash (60%).
Those sentiments toward oral care extend beyond physical appearance, as 89% of Americans surveyed agreed that they feel more confident when they feel good about their oral health.
But for all the right approaches Americans are taking, there are always some that are atypical. When asked the most unconventional oral care method they’ve witnessed, respondents outlined, “using a washcloth to clean their teeth,” or “using fishing line to floss.”
One-quarter of respondents even admit that they are embarrassed by the current state of their oral health.
“While it’s promising to see that people are keeping dental health top of mind, as a dentist, I encourage more commitment to maintaining each of the critical steps of the oral hygiene routine — all of which are crucial to healthy teeth and gums,” said Dr. Marie M. Jackson, dentist and LISTERINE Clinical Solutions partner. “Brushing, flossing, and rinsing with mouthwash twice a day, every day really are our best tools when it comes to fighting and preventing common oral health issues.”
The survey revealed that in the last year, Americans have experienced dental woes such as sensitive teeth (34%), plaque build-up (28%) and bleeding gums (24%).
And for some respondents, these issues are chronic: one in five (21%) said they suffer from oral pain or discomfort in their teeth and gums at least every other week.
Perhaps because of how common these dental issues are, almost all respondents (93%) indicate that they understand the importance of addressing bleeding gums for their overall health.
This may be why three in four (76%) aim to seek out products that are catered to their specific oral needs.
Finding products that fit their needs is one way that respondents are prioritizing their oral health — and motivators to do so include preventing bad breath (73%), cavities (72%) and avoiding gum disease (68%).
“It can be alarming when experiencing dental issues like seeing blood in the sink after brushing or flossing,” said Dr. Jackson. “However, there are ways to tackle these problems, and I’m glad to see the data trends toward a top recommendation of mine, which starts with personalizing your home care routine with products that can help suit your unique dental health needs for a fresher and cleaner mouth.”
Survey methodology:
This random double-opt-in survey of 2,000 general population Americans was commissioned by LISTERINE® Clinical Solutions between Feb. 23 and Feb. 29, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Majority of men self-conscious about this
A new study has found a majority of American men are self-conscious about how they smell.
The poll of 2,000 US millennial men, commissioned by Old Spice Total Body Deodorant and conducted by OnePoll, found 72% of men are anxious about how their body smells on any typical day.
Body odor was found to be a heavy weight on men’s minds: 52% worry they have body odor and aren’t aware of it. Nearly as many (51%) have concerns they don’t know how to fix their body odor. Still, 59% said they’d want someone to tell them if they have bad body odor.
The body parts men are most concerned about when it comes to odor include their armpits (71%), neck (40%), head and hair (39%), arms (30%) and hands (25%).
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Americans share their must-haves for true comfort
Only a fifth of respondents have experienced “true comfort” in the past 24 hours, according to new research.
The survey of 2,000 general population Americans, commissioned by Serta and conducted by OnePoll, revealed that true comfort — feeling completely relaxed or at ease — can be hard to come by, as just 21% have experienced this within the past day.
The survey also found that the average American polled only feels comfortable for a third of the day, about eight hours.
Despite potentially harsh temperatures and gray skies, prioritizing well-being this winter is important, and respondents were asked what their preferred way to find comfort is.
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Will deepfake AI content influence the 2024 election?
Nearly half of American voters believe AI-generated content will negatively impact the outcome of 2024 elections (43%), according to a recent poll.
The survey of 2,000 registered American voters revealed not only that people are increasingly pessimistic about a political digital-verse full of deepfakes, but also that people can’t distinguish between AI-generated content and human-created content.
As part of the study, respondents were asked to differentiate between AI-generated images and human-created images and the majority misidentified all AI images as human-created.
On average, only a third of respondents (33%) were able to correctly spot AI-generated images.
Comparisons between AI audio and a human voice were not more promising. When an audio clip with an AI voice was played, a fifth of respondents (20%) were unsure if it was human or AI, while 41% believed the AI voice was authentically human.
Commissioned by Yubico, in partnership with Defending Digital Campaigns, and conducted by OnePoll, the study found that politics is the number one media sector that has been negatively affected by deepfakes (AI-generated content intended to mislead), according to respondents.
Over three-fourths (78%) are worried about AI-generated content being used to impersonate political candidates and spread misinformation and 45% say they’re “very concerned” about this issue.
Almost half (49%) of respondents tend to question whether political videos, interviews, and ads online are real or are deepfake content.
And seven in ten (70%) are worried that authentic and truthful political information will be lost amongst misinformation online.
“In addition to the threat of AI and deep fakes spreading misinformation, 85% of respondents don’t have a high level of confidence that political campaigns effectively protect their personal information,” said David Treece, vice president of solutions architecture at Yubico. “This can have detrimental effects on a campaign, as a loss in trust for a campaign could mean voters avoid getting involved with the electoral process, from withholding donations, to even going as far as not voting for the candidate. It’s imperative that candidates take proper steps to protect their campaign and more importantly, to build trust with voters, by adopting modern cybersecurity practices like multi-factor authentication.”
Respondents said their top cybersecurity concerns during the 2024 election season were that a politician they support will be successfully hacked spreading false information and opinions (24%) and that political campaigns don’t take cybersecurity seriously enough in general (24%).
To remedy this, registered voters would like to see campaigns and candidates taking precautions to prevent their websites from being hacked (42%), using strong security measures like multi-factor authentication on their accounts (41%), and creating cybersecurity protocols and staff training (38%).
Only 15% have a high level of confidence that political campaigns effectively protect the personal information they collect.
In fact, more than two in five respondents (43%) say they’ve shared personal information with a company or organization that’s been hacked.
And of the 60% of registered voters who have donated to a political campaign, 42% have not completed a donation transaction online due to concern about the security of the transaction and how their personal information would be handled.
Nearly a third (30%) doubt that campaigns meet their expectations for implementing cybersecurity standards to protect their personal information.
Public perception in this area has had a big influence on electoral outcomes: 36% of respondents said their opinion of a candidate would change if the candidate experienced a cybersecurity incident, like their email being hacked.
Forty-two percent of those who have donated to a campaign said their likelihood of donating again would change if the campaign was hacked and 30% report this would even change the likelihood of a candidate receiving their vote.
“Political campaigns are targets for bad actors including nation states, cybercriminals, and hacktivists. Given the high stakes this election year, the risks are even greater,” said Michael Kaiser, president and CEO of Defending Digital Campaigns. “The entire campaign staff — from the candidate down to the volunteers — should understand that they are targets and protect themselves and the campaign with the right cybersecurity tools and technology. Any breach can throw an entire campaign off course and consume precious time as the clock ticks toward election day. As this important poll shows, voters have high expectations about how campaigns protect their information.”
Survey methodology:
This random double-opt-in survey of Americans who are registered to vote was commissioned by Yubico, in partnership with Defending Digital Campaigns, between Feb. 13 and Feb. 18, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Average American spends over $2,500 a year eating out
Two in three Americans (67%) feel guilty when dining out, according to a new poll.
A recent survey of 2,000 American adults revealed that tighter budgets have made eating out less enjoyable than before, with almost a quarter (23%) reporting the simple act of spending money on a meal out is stressful and 44% saying the guilt is a result of both the act of spending and the amount spent.
Conducted by OnePoll on behalf of The Habit Burger, the research found that Americans are getting creative to make the most of their money when choosing outside food options, from kids’ menu hacks to customizations and ordering off of secret menus.
In fact, three-fourths of Americans believe adults should be allowed to order from the kids’ menu (77%).
And although most think age shouldn’t stop you from enjoying a kids’ meal, only one in five have had the bravery to order off the kids’ menu (21%).
But it hasn’t always gone smoothly: A third of Americans who have tried to order off of the kids’ menu have felt embarrassed in the moment and a similar percentage have even been denied (34%).
And, a quarter of those surveyed have used a hack they’ve seen on social media to make their money go a little further when dining out (24%).
Those who have used hacks shared some of their favorite ones, like using coupons (41%), taking advantage of special offers (34%) or ordering a meal that will give them enough food for leftovers (28%).
“We've spotted a trend: Savvy adults covertly ordering off the kids’ menu to manage expenses," said Jack Hinchliffe, chief marketing officer at The Habit Burger Grill. "But why the hush-hush? We say, own it! That's why we're flipping the script by allowing grown-ups to experience kid's meals, giving them the savings you’d get from ordering a kid’s meal but without the child-size portion. It’s guilt-free savings and grown-up-sized food. Why should kids have all the fun?"
The research revealed a snapshot of Americans’ dining out tendencies and found that the average person spends more than $2,500 a year on eating out.
But nearly seven in ten Americans (67%) are currently stressed about money and 39% have decreased their dining out budget over the past year in response.
It doesn’t help that, according to nearly eight in ten respondents (78%), restaurant prices have also increased over the past year.
And for nearly half of those surveyed, payday means treating yourself: 48% said they’re more likely to eat out shortly after receiving their paycheck compared to any other time.
Yet, one in six Americans said that they always find themselves refraining from ordering the menu item they really want in favor of a cheaper item.
A third of respondents eat at least three meals out a week, with the average respondent spending $51.70 per week.
On average, those surveyed have varying tastes when it comes to dining out, eating at both fine-dining and casual restaurants twice a month.
Fast-casual restaurants are more common, at three times a month — and fast food is even more popular, with the average respondent eating this four times a month.
Ideally, those surveyed would be willing to spend $20.30 on their ideal meal, although 53% would prefer an even cheaper meal option.
"It’s tough out there right now and finding a meal that satisfies when it comes to quality and cost can feel like searching for a needle in a haystack,” said Hinchliffe. “We've stayed true to a simple philosophy: Consistently delivering fresh, chargrilled food at affordable, everyday value. It's not just about the meal; it's about an experience shared with friends or family that you can feel good about."
Survey methodology:
This random double-opt-in survey of 2,000 general population Americans was commissioned by The Habit Burger between Feb. 20 and Feb. 25, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Americans want to be remembered for this
It’s not fortune or fame Americans want to be remembered for — it’s their creativity.
A survey of 2,000 U.S. adults revealed that at the end of their lives, almost one-third (31%) would rather leave their mark through creativity, even over traits like intelligence (20%), wealth (14%) or humanitarian efforts (10%).
The good news is that 79% of Americans surveyed consider themselves creative, with only 5% sharing that they don’t. Yet nearly three-quarters (72%) still wish they engaged in creative activities more often.
This may be because Americans use writing (14%), painting (12%) and drawing or doodling (10%) as a way to alleviate and combat stress.
In fact, along with bonding with friends and family (24%) and sharing their creativity with others (27%), Americans find relaxing or relieving stress (22%) as one of their top three motivators for engaging in creative activities.
Regardless of how respondents categorized themselves, 77% admitted they'd be more likely to explore their creativity if they were more confident in their abilities.
Conducted by OnePoll on behalf of Sharpie® and Paper Mate®, the survey also explored all of the ways Americans are basking in their creativity and found that many are thinking outside the box.
When asked to define “creative,” the top ways Americans described the word vary — 65% defined it as either “expressing yourself” or “coming up with new ideas,” yet 43% still associate creativity with artistic ability.
“It’s inspiring to see just how many Americans consider themselves creative, though it’s clear that there is more creativity to be unleashed,” said Gina Lazaro, Vice President, Brand Management, Sharpie and Paper Mate. “In addition to a lack of creative confidence, people are looking for encouragement to be creative from people they care about (44%), more practice (43%) and products that aid with creativity (36%) to help them. With the right tools in-hand Americans can overcome some of those barriers to creativity and improve their wellbeing.”
The survey revealed that respondents felt the most creative at age 25, on average, though 20% harnessed the most creativity during their childhood. But this wasn’t the case for Gen Zers surveyed — almost half (49%) of the 90 Gen Z respondents are in their “creativity era” and feel most creative at their current age.
Overall, 75% of respondents agree that their creativity is a reflection of their personal brand. This was especially true for the youngest generation, as 94% of Gen Z respondents agree.
Almost one in five (18%) of all respondents engage in creative activities daily, while another 37% do so weekly, and noon is their peak creative hour.
Results also revealed that the youngest generation is perhaps most immersed in their creative side. Two in five Gen Zers surveyed (41%) participate in creative activities every single day.
“Results revealed that an astounding 77% of respondents admit they’d be more inclined to explore their creativity if they were more confident in their abilities,” said Lazaro. “Whether it’s simple activities like doodling on the margins of a paper or adding color to your calendar, creative confidence can be built in small ways on an everyday basis.”
Survey methodology:
This random double-opt-in survey of 2,000 general population Americans was commissioned by Sharpie and Paper Mate between Dec. 21 and Dec. 25, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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4 out of 5 people in relationships admit their partner keeps them up at night
A third of Americans look forward to nights their partner isn’t home — because they get the bed to themselves, according to new research.
The survey of 2,000 Americans who live with a partner found 36% appreciate when either they or their partner isn’t at home, as they don’t have to share a bed.
Maybe that’s because the results show that four in five respondents (82%) admit their partner’s sleeping habits consistently wake them up during the night.
Their partner snoring (52%), scrolling through their phone before bed (33%) and getting up at night to use the bathroom (33%) were found to be the most common sleep-disruptive habits.
Not only that, but a quarter of respondents also deal with their partner hogging the covers (27%), tossing and turning during the night (25%) or “starfishing” across the bed (21%).
Conducted by OnePoll on behalf of Avocado Green Mattress, the survey found that despite these annoyances, the majority of respondents aren’t quite ready to consider a “sleep divorce” from their partner.
Seventy-nine percent of respondents share a bed with their partner, while the remaining 21% either sleep in different rooms (10%), sleep separately in the same room (5%) or admit it “depends on the night” (6%).
This varies dramatically by generation: only 2% of Gen Zers surveyed said they sleep in a different room than their partner, compared to one in five baby boomers (18%).
Regardless of generation, only a fifth (21%) of those who currently share a bed believe they’ll sleep in separate beds in the future — but that’s not to say some couples haven’t found benefits in sleeping separately.
Results revealed that 42% of those who sleep separately from their partner believe it’s “rejuvenated” their relationship — and 23% believe it’s also improved their sex life with their partner.
Not only that, but 70% believe their quality of sleep has increased as a result of sleeping in a separate bed from their partner.
“If your partner snores, consider gifting them a wedge pillow. It can be hard to sleep when someone’s snoring in the same bed as you, but a wedge-shaped pillow can help reduce snoring throughout the night and ensure both you and your partner wake up feeling refreshed,” said Christine Carpio, Avocado's Senior Manager of Community + Social Impact.
Even if they’re not looking for a “sleep divorce,” 48% of all respondents admit their sleep quality does improve when they’re sleeping in a bed alone, versus sleeping with their partner.
But they might not truly be alone — the survey also asked respondents if they have young children, under the age of six (20% of respondents), or a dog or cat (38% of respondents).
Of those respondents (74% of the total), 24% admitted they’d rather sleep with their child and/or their pet than they would their partner.
“The good news is, ‘sleep divorce’ isn't the only way to improve the quality of your sleep. Investing in a mattress, pillows and bedding made of comfortable and supportive materials can improve sleep for you and your partner — as well as child or a pet, if they’re in bed with you — leading to less tossing and turning and significantly better sleep,” said Laura Scott, Avocado Green's Director of Brand Marketing.
Survey methodology:
This random double-opt-in survey of 2,000 Americans who live with a partner was commissioned by Avocado Green Mattress between Feb. 27 and March 1, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Average American expects this much cash from their 2023 tax refund
One in four Americans have no idea if they'll get a tax refund this year, according to new research.
A survey of 2,000 U.S. adults looked at how many are thinking ahead when it comes to their taxes and found the percentage of those who aren’t sure if they’ll get a tax refund is up to 25% from 20% last year.
On the other hand, 43% anticipate getting a tax refund in 2024, slightly up from 40% last year.
The average respondent who thinks they will be getting a tax refund estimates that they’ll get back $2,023.50 this year, down from the average of $2,338.40 last year.
Conducted by OnePoll for Cricket Wireless, the annual tax time survey found that two in three Americans said that if they received a tax refund in 2024, they would use it in a more “mature” way than years past (67%).
Of those who anticipate a tax refund, three in five are relying on that extra income and 36% plan on saving it, compared to just 26% last year.
Half of those who have gone through a major life event like putting contributions into a retirement plan (17%) or getting a new job (11%) also said that they would use their tax refund to help financially support new changes.
However, a quarter of Americans admit to feeling stressed leading up to the tax deadline (28%).
What’s causing that stress? For many, it’s uncertainty over what to expect.
For instance, of those who experienced life changes over the past year, such as getting married or having a kid, only 38% knew that these events will affect their tax return.
Knowledge also plays a role in respondents’ uncertainty, as one in five couldn’t define common tax terms like “adjusted gross income,” “dependent” or “filing status.”
The economy is also a culprit for those who are less certain about their finances this year.
Only a third of Americans think the 2024 economy will be better than the previous year (34%), with 45% sharing that this perspective impacts their decision to spend or save their tax refund.
To combat this, a majority of respondents have done more budgeting (68%) and 44% have spent less money, overall.
“High inflation and an unpredictable economy make many Americans feel uncertain around tax season,” said Tony Mokry, chief marketing officer at Cricket Wireless. “For many, this is the only time of year that they receive a windfall and how they treat these funds oftentimes sets the tone for their year financially. We continue to encourage consumers to look for value where they can, particularly on recurring bills like phone plans.”
However, those surveyed are taking control of their finances, keeping track of them on their phone (51%).
While only half of respondents last year used a banking app (52%), that number is up to 92% of those who use finance apps today.
Mobile wallet (48%) and investing apps (42%) were also among the most common finance apps last year, and are still popular among respondents this year (66% and 39%, respectively).
Credit score management apps have also climbed in popularity (39%) and one in five have a tax filing app, too (18%).
To make use of their resources, nearly a quarter of those who own a smartphone will use it to file their taxes in 2024 (23%).
“It's reassuring to see that more people are using their phones to manage their finances,” said Tony Mokry, chief marketing officer at Cricket Wireless. “It's difficult to stay on top of it all, but having access at your fingertips takes the headache out of managing money, making it easier than ever to track your spending, budget effectively, and work towards your financial goals.”
Survey methodology:
This random double-opt-in survey of 2,000 general population Americans was commissioned by Cricket Wireless between Jan. 11 and Jan. 16, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Basketball fans spend this many hours consumed by March Madness
Basketball fanatics will spend more than a full day — 36 hours — completely consumed by the sport during March Madness in 2024.
Between watching games (13 hours), creating brackets (three hours) and discussing it with family and friends (five hours), a survey of 2,000 basketball fanatics ages 21+ revealed that during the three weeks of March Madness, nothing else matters.
And that’s not even counting the time they’ll spend engaging with online content (five hours), watching highlights (five hours) and placing bets (three hours).
Data also shows that March Madness can take precedent over their daily routines and social events. In fact, more than one-quarter (26%) admit they’ve skipped work, while one in five have canceled dates (17%) and even birthday parties (17%) just to ensure they don’t miss the action on the court.
Lifelong or bandwagon, more than three-quarters (76%) of respondents have a favorite team they're rooting for this March and 59% of those fans believe their team has what it takes to make it to the Final Four.
Furthermore, 57% are confident that their team can go all the way and will win it all this year, yet only 30% will pick them as their bracket champ no matter what.
According to respondents, the top three most likely conferences to come out on top this year include the Big Ten (21%), SEC (14%) and Big East (12%).
Conducted by OnePoll on behalf of Tipico Sportsbook, results also revealed that an astounding 88% of fans are likely to stay loyal to their team and will watch every second of their games, even if they’re losing big.
Taking that a step further, die-hard fans will also sport their team’s apparel while watching other games (47%) and passionately always root against their rival (41%).
In fact, respondents are more likely to hope for a miracle (46%) or stay confident until there are no other options (45%) when their team is losing, compared to leaving the room (10%) or putting on a different game (9%).
But everyone has their limits — if their team is down by 19 points in the second half, the average fan starts to give up hope that they can win.
“March Madness is a cultural phenomenon unlike any other because anyone can be a hero; every year, new storylines captivate a diverse audience and define the fabric of the college basketball world,” said Brian Becker, Tipico Sportsbook SVP of Marketing. “For fans nationwide, it is a battle between knowledge and pure luck, but this survey data highlights that basketball fans are overwhelmingly loyal and trust that the time they spend educating themselves will give them an edge.”
The survey also found basketball fanatics are willing to spend a whopping $570 on their overall March Madness experience this year.
This year, 39% of basketball fans plan to place bets on the tournament this year.
Not only that, but they’re also planning to win more than in previous years. The average bettor has won about 46% of the bets they’ve placed in the past, but this year, bettors plan to average winning 59% of their bets.
In total, bettors plan to claim an average total of $261 this year. This may be why 46% of basketball fans are more likely to place bets during March Madness than any other time of the year.
However, few fans are willing to throw loyalty out the window for a shot at a higher payout. Only 24% admit they have placed bets against their favorite team and that they would do so again. More than half (54%) say that their loyalty to their favorite team runs so deep that they have never placed bets against their favorite and never will.
“It’s encouraging to see that basketball fans are feeling optimistic about their betting prospects and are taking advantage of the chance to win big money during the March Madness tournament,” said Andre Zammit, VP of Sportsbook at Tipico. “Whether it’s your first time betting or a yearly tradition, we’re excited to see where the bets fall during the pinnacle sports saga of the year.”
Survey methodology:
This random double-opt-in survey of 2,000 basketball fanatics, ages 21+ was commissioned by Tipico between February 8 and February 14, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Over half of women say shower only place they get ‘me time’
According to new research, half of women said showers are the only “me time” they get in a given day (52%).
A survey of 1,000 women aged 18-35 found that 79% are in need of that “me time” right now.
For many women, the shower is a place to process their stressors, various emotions, and the ups and downs of daily life.
They can get bogged down with finances (27%), work (24%) and thinking about the best way to care for their kids (19%), and these thoughts often sneak up on them in the shower.
To escape from it all, respondents turn to the shower to let their random thoughts roam (60%), reflect on the past day or day ahead (44%) and think about their memories (42%).
One in six has even imagined themselves as the triumphant winner of a past argument while in the shower.
This newfound energy may be just the boost they need: two in three women feel like they can do anything after a great shower (68%), enjoying a boost of confidence that lasts over four hours.
Conducted by OnePoll in partnership with OLAY to launch their Indulgent Moisture Body Wash, results revealed that shower routines are an essential part of self-care, as 79% of those who have a shower routine agree that spending this time on themselves makes them feel good from the inside out.
For example, when they don’t have time for a spa day, 78% of women will elevate their shower routine.
Women shared that they play soothing music (62%), use aromatherapy products (44%) and massage with lotion afterward (44%) to make their shower routine feel more luxe.
For many, how their shower goes also influences how their day will go. The majority of women agree that missing out on their sacred shower routine impacts how they feel mentally (61%), physically (54%) and emotionally (53%), and 67% shared that how their skin looks and feels can make or break their day.
Although showers influence how the day will go, all showers are not created equal. In fact, of the average six showers a week, the women we surveyed said only four are considered “great showers.”
So what makes a great shower? The survey looked at what women want from their shower experience and found that more than half of women want to feel renewed (56%), calm (60%) and more confident (43%).
However, only 29% of women are very confident that they’re currently getting those feelings out of their current shower routine.
“A shower is more than just a way to get clean, it’s an escape that provides physical and emotional benefits. In fact, the majority of women agree that a great shower with the right body care routine can result in glowing, healthy-looking skin (82%) and believe that achieving this would positively impact their wellbeing (82%),” said Dr. Maiysha Jones, principal scientist at Olay. “Just like feeling confident comes from within, glowing skin starts beneath the surface, so it's important to consider how your shower routine is impacting your skin.”
This confidence impacts how women see themselves, as more than half of the women surveyed said they’d feel more confident for a job interview (51%) or feel less nervous about a date (65%) after a good shower.
A “great” shower boosts productivity in 55% of respondents, too.
Women also shared that showering (71%) — along with watching TV (68%) — helps them unwind the most at the end of a stressful day.
Feeling clean (73%), renewed (56%) and ready for the day (55%) are the most important benefits women want from their showers, even though one in eight aren’t sure if their current shower routine is improving their skin’s health.
Respondents also shared that they look forward to feeling energized (52%) and beautiful (45%) after showering in the daytime, as well as relaxed (78%) and like they’re glowing (30%) at night.
“With the right shower routine, you can unlock an inner and outer glow that sets the tone for how you approach everyday life. Remember to look for products with moisturizing skincare ingredients that deliver an immersive, luxurious experience in the shower, because you deserve to have it all!” said Dr. Maiysha Jones, principal scientist at Olay.
Survey methodology:
This random double-opt-in survey of 1,000 women 18-35 of different races (White, Black, Hispanic and Asian) was commissioned by OLAY between Nov. 11 and Nov. 15, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Average Gen Z understands less than 50 percent of the tax filling process
The average Gen Z American estimates that they only understand about 44% of the tax filing process, according to new research.
A survey of 2,000 Americans 18-26, conducted by OnePoll for TurboTax, looked at how they’re feeling about tax season and found that over half (56%) admit they’re intimidated by the process of filing their taxes.
Interestingly, the same percentage of respondents “very much” look forward to filing their taxes (29%) as those who aren’t looking forward to it at all (28%).
Gen Z is even looking to get ahead of the curve — by the time of the survey, nearly a fifth of respondents already filed their taxes for this year (17%).
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