SWNS

A new survey found that one in six Americans admit they’re not well-informed about the ingredients in their commonly used products, with Gen Z feeling the least informed (19%). The poll of 2,000 Americans, which looked at their efforts to be sustainable in their everyday lives, found that it’s harder than it may seem. More than half of respondents believe it’s “near impossible” to live guilt-free in their homes when it comes to sustainability (57%). Forty percent of those surveyed consider their lifestyle “somewhat environmentally friendly,” while 28% said they are living a “very environmentally friendly” lifestyle, especially millennials (42%). Part of living sustainably, according to 73% of those surveyed, is the importance of knowing the ingredients in the products you use often. Millennials (79%) and baby boomers (65%) are particularly keen on understanding what’s in their products, and thus in their homes. Yet, the survey conducted by OnePoll for Seventh Generation found that just 14% of all Americans surveyed said that sustainability is a priority when shopping around. Of all the different items that they use to care for their home, respondents narrowed the absolute necessities down to trash bags (70%), dish soap (67%) and laundry detergent (65%). However, the survey found that a quarter of Americans haven’t considered the impact these products have on the environment. Respondents weren’t aware that common household items may contain fossil fuels like toothpaste (39%), which contains poloxamer 407 a petroleum derivative that helps make oil-based products dissolve easier in water. Thirty-five percent of those surveyed didn’t know plastic dishes were composed of refined natural gas and oil (35%), and 26% weren’t aware that laundry detergent contains chemicals created from petroleum. They were most surprised to discover toothpaste (51%) contains these materials, while another 36% were surprised to learn this about laundry detergent and 32% didn't expect candles to contain these kinds of traces. “Many consumers don’t realize that many ingredients in conventional household products are petroleum-based,” said Alison Whritenour, CEO of Seventh Generation. “Green chemistry has come so far and it’s completely possible to make plant-based products that will clean like conventional products. Choosing plant-based products is one simple way people can lessen their impact on the environment without sacrifice.” Nearly half of Americans said that it shouldn’t fall on consumers to worry about the safety of the products they purchase (48%). In fact, nearly four times the number of respondents believe that brands are more responsible for product safety as opposed to consumers (45% vs. 12%). Similarly, 42% believe that consumers should be able to expect environmental friendliness when making purchases without having to do extensive research. While 45% aren’t sure that it’s possible to avoid fossil fuels completely within their home, two in three want to try to live more sustainably. To get there, six in 10 want to eliminate unsustainable products from their home. Fifty-five percent of respondents would switch the products they use to live a 100% environmentally friendly lifestyle, with 45% expressing their willingness to pay more for sustainable products. Some would go to further extremes, saying they would only watch TV using one streaming platform (23%) or only drink water forever (18%) if it meant they’d be living more sustainably. The top product Americans would have a hard time giving up, even knowing it can be unsustainable, is laundry detergent (19%). “Americans don’t have to give up their favorite common household products to live more sustainably,” said Whritenour. “There are plant-based brands that are labeled USDA Certified Biobased with a wide variety of household cleaning and personal care products that provide effective alternatives for consumers to use every day.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Seventh Generation between August 16 and August 21, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

According to new research, cat owners still have a lot to learn when it comes to knowing all about their cat counterparts. Even though nearly all cat owners (92%) believe they’re knowledgeable about cats, as part of a recent poll of 2,000 American cat owners, most don’t know basic facts about their feline — or its health needs. Cat parents, on average, gave themselves a four out of five rating for how well they take care of their cat and reported they believe their cats would also give them a four out of five for being superb owners. Yet, within the survey, cat parents confessed that, on average, they forget to fill up their cat’s water twice per week and even forget to feed their cats three times per week. Commissioned by PetSafe and conducted by OnePoll, the study found that only 17% of respondents knew that cats have 18 toes and almost half (46%) didn’t know that many cats are lactose intolerant — debunking the popular image of a cat enjoying a bowl of milk. The majority (56%) were unaware that cats purr due to both pleasure and distress and only a fifth (20%) knew that cats share 96% of their DNA with tigers. The survey also found knowledge gaps on the more serious topic of hydration: More than four in ten (47%) didn’t know that cats tend to drink more water if it’s running and not still or stagnant. And more than three-quarters (86%) also reported that their cats are sufficiently hydrated on a regular basis, yet three in four (75%) didn’t know that cats should drink roughly one ounce of water for every pound they weigh, per day. The poll found that although six in ten cat parents (59%) admit they believe it’s healthier for their felines to drink filtered water versus unfiltered water, only 34% follow through and give their cats filtered water on the regular. “By how well cat parents score themselves in terms of pet parenthood, it is obvious how much owners love their furry friends — there’s no doubt about it. The research found that seven in ten (69%) even said they can tell what their cat is thinking, even if they can’t communicate using words. But it also revealed some room for improvement in knowing about cats, so we can better take care of these furry companions,” said Janna Chollet, senior marketing manager at PetSafe. “With warmer months approaching, it’s important that cat parents have all the information they need to care for their cats, especially when it comes to hydration.” Four out of five cat owners (79%) said their cats drink most of their water out of a bowl, 23% reported their cats mostly use a fountain to stay hydrated, and for cat parents who chose a bowl over a fountain, reasons for doing so included that it’s what their cat is used to (47%), it’s easy to fill up (44%) and it’s easy to clean (37%). And even though 47% of all surveyed didn’t know that cats tend to drink more water if it’s running, almost seven in ten cat parents whose cats use a water bowl (68%) said they’d be likely to choose a fountain as their cat’s water source in the future if it could be proven that cats drink more water if it’s running and not still or stagnant. For parents that prefer for their cats to drink out of a fountain, the top reasons for doing so was that their cat is attracted to running water (52%), the water is cleaner, fresher and healthier for their cat (43%) and they have more peace of mind knowing their cat has clean water (40%). Cat parents who opt for a fountain said the most frustrating parts about cat fountains are being concerned it will stop working while they’re out of the house (31%), the amount of cleaning required (29%), expensive replacement filters (27%) and scrubbing mold out of the fountain (27%). “Because cats add so much love to our lives and are mostly dependent on us, as owners, to meet their needs, we need to do our very best to take excellent care of them,” said Chollet. “Staying hydrated is the foundation of health so we encourage cat parents to choose a hydration solution that provides enough fresh, clean, running water for their furry friend since we know that cats drink more water if it’s moving. Hydrated cats are happy cats.” Survey methodology: This random double-opt-in survey of 2,000 American cat owners was commissioned by PetSafe between Mar. 22 and Mar. 30, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

According to research, grocery shopping on an empty stomach will cost you an extra $26 per trip, on average. A recent poll of 2,000 general population Americans found that the average person makes two grocery runs per week and budgets $162 for their haul. The study found that more than three-quarters of respondents (76%) agreed they’re more likely to spend more than they’d like if they grocery shop while hungry and six in ten said they’re also likely to leave their health goals at the door. A majority (62%) said they’ll typically spend up to 20% more than what they’ve set aside for groceries for the week. Only a fifth (20%) reported that they never overspend what they’ve budgeted for groceries. Conducted by OnePoll and commissioned by Dole Food Company in honor of National Banana Day on Apr. 17, the study took a comprehensive look at Americans' grocery and produce shopping habits, food needs and priorities when it comes to nourishing themselves. Respondents reported they need to visit two stores during a typical week to find all the items they need and their standard grocery run takes 39 minutes. The average person is shopping to feed two while 30% are shopping to feed just themselves. According to respondents, the best time to shop to avoid rushes and crowds is 8:00 a.m. - 9:59 a.m., the worst time is 4:00 p.m. - 5:59 p.m. and the most popular time is 10:00 a.m - 11:59 a.m. Over half of Americans (56%) will typically shop with a grocery list and 79% of those who do said they’re less likely to overspend while shopping. The study also found that three in four (74%) said their grocery hauls are similar to the items their parents would purchase during their childhood. And 41% have preferred grocery and item brands and said they’re willing to visit an additional store to purchase them if their usual store doesn’t have them in stock. In fact, according to the research, specific brands can be very important to consumers: 39% of Americans reported that they’re willing to pay more for brands that make their values known when it comes to transparency for sourcing, supply chain and environmental sustainability. And, on average, respondents would be willing to pay nearly a tenth more (9%), on top of what they’re already spending, if it ensured they could have the highest quality produce and nutrient-dense healthy foods. The most common “must-haves” for every grocery haul are bread (54%), eggs (52%), meat (51%), milk or milk substitutes (50%), coffee (35%) and bananas (35%). But despite bananas’ popularity, 60% of respondents were unaware that bananas are the most-purchased grocery item in the U.S. “A high-quality food shouldn’t break the bank. It should nourish us, be ethically sourced and should be readily available to consumers,” said William Goldfield, director of corporate communications for Dole. “We believe health should be our highest priority and should be reflected in the way people shop. For our 125th anniversary of growing and marketing bananas, we commissioned this study to look at how Americans spend on what’s important to them when it comes to food and their hierarchy of food needs.” The survey found that Americans rank food variety (35%), quick and convenient foods (34%), protein-rich foods (32%) and inexpensive foods (30%) as their highest food priorities. The factors that most influence what Americans buy at the supermarket are price (55%), flavor (48%), availability (23%) and nutrients (21%). And when it comes to produce impulse shopping, respondents are most likely to snag bananas (33%), grapes (30%) and apples (22%) on their way to the checkout line. The survey also settled the debate about the right stage to eat a banana and found that half (50%) said it’s during the “yellow with no spots” stage although a surprising number (6%) opt to eat their bananas while they’re mostly green. “Bananas are often accused of being high in sugar content. However, the truth is bananas are a nutrient-dense, inexpensive food full of dietary fiber and vitamins B6 and C that should be part of your diet. Whole foods are intrinsically good for us,” said Goldfield. “We know bananas as a quick snack or addition to a meal, supporting heart health and energy metabolism.” TOP TEN MUST-HAVE ITEMS FOR EVERY GROCERY TRIP - Bread - 54% - Eggs - 52% - Meat(s) - 51% - Milk or milk substitutes - 50% - Coffee - 35% - Bananas - 35% - Potatoes - 33% - Chips - 32% - Juice - 31% - Noodles / pasta - 30% THE RIGHT STAGE TO EAT A BANANA - Mostly green - 6% - Green/yellow - 23% - Yellow with no spots - 50% - Yellow with brown spots - 13% - Mostly brown - 1% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Dole between Mar. 14 and Mar. 18, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

One-quarter of Americans would rather spend an evening doing homework than their taxes, according to new research. A survey of 2,000 Americans split evenly by generation (500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers) revealed that they’d also rather dissect a frog (14%), take the SATs (11%) or take a calculus exam (9%). The survey also asked respondents how much practical information they learned in school and found that Americans feel like they only use half (52%) of the information they were taught in their adult lives. This may also be why 55% admit that they rely on Google more than their formal education, with the average American searching five basic questions each day. Conducted by OnePoll on behalf of the banking app Chime, the survey found that almost one-third (32%) of Americans learned “nothing at all” about personal finances during their formal education. Results showed that respondents knew more about information that is rarely used in daily life, like the definitions of equilateral (72%), scalene (69%) and isosceles (57%) triangles, than they did about crucial financial information, such as the difference between a W-2 and a W-4 (46%.) And while more than half (52%) of Gen Zers were able to identify the mitochondria as the powerhouse of the cell, only a quarter (26%) of the same group correctly defined “taxable income” as money, property or services you earn through work, investments and other means. Results also found that while 63% of all respondents consider themselves smarter than the average middle schooler, 16% of both baby boomers and Gen X don’t feel like they are. “Everyone has strengths when it comes to money, but it's clear that schools have not taught our country properly on the topic. Results found that 48% of Gen Z and millennial respondents believe that their ‘financial literacy age’ is 20 years old or younger,” said Sara El-Amine, vice president of Community for Chime. “Financial education is a lifelong learning process that takes time and sometimes trial and error. There seems to be a real opportunity in America to build foundational lessons earlier in life and set up everyday people to feel empowered and confident to achieve their financial goals.” Results also found that there is an eagerness for progress in financial education. Eighty-one percent of respondents would be willing to take an “adulting crash course” or the opportunity to learn relevant skills for being an adult. The topic that they’d like to learn about most is managing their personal finances (39%), followed by how to do their taxes (33%) and home buying and mortgages (31%). Others would like to learn how to write a cover letter or resume (23%), how to change the oil in their car (22%) or even how to cook (21%). Americans also believe that those same topics should be taught in high school, along with workplace etiquette (44%), how to clean (25%) or do laundry (23%) as well as relationship guidance (22%). When it comes to managing their finances, Americans struggle the most with sticking to a budget (34%), paying off debts (30%) and investing (28%). Understanding how their finances today impact their future (30%), working with a financial advisor (29%) and taking a class on finances (28%) are the top ways Americans say they would feel more confident in managing their finances. “Money is a part of our everyday lives — in big ways and small ones — much more so than calculus or geometry. So why isn’t it a standard part of education? The results of the survey really emphasize the importance of building a solid understanding of finance basics in adulthood, and, with Financial Literacy Month in April, there’s no better time to get started,” said El-Amine. “When you feel more confident in understanding your finances, you’ll also feel more confident in taking on the adult world.” Survey methodology: This random double-opt-in survey of 2,000 U.S. adults split evenly by generation (500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers) was commissioned by Chime between Feb. 29 and March 4, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

New Mexico, California and Oregon are the self-declared most eco-friendly states, according to new research, commissioned by Avocado Green Mattress and conducted by OnePoll ahead of Earth Day. The survey of 5,000 Americans, split evenly by state, asked respondents how environmentally conscious they consider themselves on a day-to-day basis, with a scale from 0–10. New Mexicans came out as the most environmentally conscious, rating themselves as 5.7 out of 10 — with California and Oregon not far behind, with each giving themselves a 5.5. Following that was a four-way tie, with Delaware, Massachusetts, Vermont and Washington each giving themselves a 5.4 out of 10.

Nearly three-quarters of Americans prefer driving to their vacation destination over flying, according to new research. A recent poll of 2,000 American drivers found that the open road is the best way when embarking on an adventure. So what makes driving the most popular option? Road trip veterans reported the best things about road trips include seeing new landscapes (50%), listening to music (43%), getting a break from their routine (26%) and enjoying the feeling of driving (25%). In fact, only 22% of respondents will opt to fly rather than drive when going on a trip. Commissioned by Michelin for Distracted Driving Awareness Month in April, and conducted by OnePoll, the study found that almost half of those who’ve ever gone on a road trip (43%) rank themselves as experienced, and a fifth (21%) go so far as to label themselves as expert-level. And of those who have ever taken a road trip, the average respondent has racked up the miles, knocking out 16 road trips in their lifetime. Forty-five percent prefer to assume driving responsibilities for the trip, 22% prefer to have another person drive, and 28% enjoy splitting the driving role with someone else. The biggest concerns for respondents while on a road trip or long drive include having a safe and reliable car (35%), traffic (32%), staying alert and awake (28%) and being aware of dangerous drivers (27%). Safety is top of mind for respondents embarking on a long road trip. The most common hacks respondents use to stay alert and awake on long drives and road trips include listening to music, audiobooks and podcasts (57%), talking to someone else in the car (57%), and drinking coffee or energy drinks (52%). More than three in five (68%) will also have a check-in schedule while on a long drive or road trip to let friends or family know they’re safe. Twenty-two percent of those will check in halfway through the drive and 20% will send a check-in text or call every two hours. "Sometimes, a little preparation can go a long way, especially with road trips. The best trips and vacations include a safety plan. As all drivers and road trippers know, you need to account for unexpected bumps in the road,” said Russell Shepherd, technical communications director of Michelin North America. “If you know you have a reliable car and you can safely get to where you’re going, you’ll be better able to enjoy the ride, without worrying about little mishaps.” For those who have taken a road trip or long drive in the last five years, respondents ranked losing cell service (36%), needing to make frequent bathroom stops (35%) and passengers asking, “Are we there yet?” (27%) as their biggest pet peeves. But little annoyances aren’t the only things to worry about on the open road: 37% of road trippers have experienced what they’d call a road trip nightmare. The survey respondents told tales of flat tires, broken down cars, brakes giving out, accidents, blizzards, rock slides, icy roads and troublesome travel companions to name a few. One respondent memorably lost their wallet and pawned a boom box for gas to make it home. It’s not surprising then that 93% of long-distance drivers agree that they’re able to enjoy themselves to the fullest, make more memories and be fully present on the trip if they know their car is safe and reliable. Pre-road trip, 79% of road trippers prefer to have their car inspected, either by themselves or by a professional. Over nine in 10 of those (95%) will check their tires for nails, tread depth and tire pressure, and almost all (94%) say it’s a high priority to have a reliable car when embarking. “For drivers and road trippers hitting the road this spring and summer, we encourage you to check out your car and make sure it’s in the best shape possible before making the drive,” said Shepherd. “Car trouble is stressful, which isn’t the point of an adventure or vacation.” THE BEST PARTS OF ROAD TRIPS AND LONG DRIVES ● Seeing new landscapes and scenery — 50% ● Listening to music — 43% ● Getting a break from my routine — 26% ● Enjoying the feeling of driving — 25% ● Trying local food along the way — 24% ● Getting to my destination — 24% ● Talking to the people I’m driving with — 23% ● Getting a chance to clear my head— 19% ● Getting some peace and quiet — 16% ● Listening to podcasts — 8% ● Calling friends or family — 6% Survey methodology: This random double-opt-in survey of 2,000 American drivers was commissioned by Michelin between Feb. 9 and Feb. 20, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Half of Americans consider their car to be “part of the family,” according to new research. The survey of 2,000 American car owners revealed that 51% think of their car as part of the family — and 53% would keep their current car forever if given the option. For some, this is due to an emotional attachment (22%), while others have fond memories with their current cars (24%). There are also more practical reasons for why respondents want to keep their current cars: almost six in 10 said it was because of the reliability (58%) their car has given them and 45% said it’s due to the good gas mileage they’re able to get. From a financial perspective, the majority of drivers surveyed (80%) said they are likely to hold on to their car for as long as possible if they feel it will save them money in the long run. Others admit that their car needs an upgrade now but they are unable to afford one due to financial constraints (46%). Conducted by OnePoll on behalf of Meineke, the survey examined respondents’ feelings toward their current cars, as well as their preferences for future car ownership. Despite their attachment to their current vehicle, only a third (34%) of drivers surveyed said they’d purchase the same make and model for their next car. On the other hand, 47% said they’d be looking for something different — and for some, this will be an electric vehicle. Forty-five percent of Americans surveyed believe electric vehicles are the future of car ownership, with younger generations increasingly likely to agree. Specifically, 69% of Gen Z and 59% of millennials in the survey see electric cars as the future, compared to 41% of Gen X and 32% of baby boomers. Results revealed that 41% of all respondents are glad that electric vehicles are an option for their future car — with younger generations again more likely to agree (59% of Gen Z and 56% of millennials, compared to 37% of Gen X and 27% of baby boomers surveyed). "We're witnessing a shift in car ownership trends, propelled by interest in electric vehicles, especially with younger generations who see driving electric as the way of the future," said Christopher Streahle, VP of Marketing Meineke Car Care Centers. "Environmentally friendly transit options are on the rise and drivers are also considering something new, making electric vehicles a compelling option." The survey asked respondents what would make them consider an electric vehicle as their next car — not having to pay for gas (35%) came out as the No. 1 reason. Following that, respondents said electric vehicles being better for the environment (33%) and helping to reduce air pollution (29%) were the other top reasons they’d consider owning one. Rounding out the top five reasons why respondents may look for an electric car in the future were receiving government incentives, such as tax credits (25%) and having a smooth and quick acceleration (17%). Yet, the research showed Americans still have concerns about electric vehicles: 66% anticipate higher ownership costs, while 41% believe they’ll need to spend more time at a mechanic with an electric car. Perhaps because of that, 90% of drivers surveyed said it’s important to have a mechanic they trust. “As the automotive landscape evolves to include more electric vehicles on the road, so do our services," said Mike Baden, owner of Meineke of Indian Land, South Carolina. “Those who opt for electric cars can now take advantage of dependable auto maintenance and drive in confidence knowing their car care needs are met." WHY WOULD RESPONDENTS HOLD ONTO THEIR CURRENT CAR FOR “AS LONG AS POSSIBLE”? ● Reliability — 58% ● Good gas mileage — 45% ● Inability to upgrade because of financial constraints — 28% ● Fond memories with the car — 24% ● Emotional attachment — 22% WHY WOULD RESPONDENTS CONSIDER AN ELECTRIC VEHICLE? ● Do not have to pay for gas — 35% ● Better for the environment — 33% ● Reducing air pollution — 29% ● Government incentives, such as tax credits — 25% ● Smooth and quick acceleration — 17% ● Reducing noise pollution — 17% ● Prefer to charge a battery than pump gas — 13% Survey methodology: This random double-opt-in survey of 2,000 American drivers was commissioned by Meineke between Feb. 29 and March 4, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

College basketball fans in the South claim to be the most knowledgeable about the sport. That’s according to a new survey, conducted by OnePoll on behalf of Frank’s RedHot, of 2,000 college basketball fans, split by the West, South, Midwest and East regions. Results showed that those same Southerners are also most likely to drown their sorrows in snacks when their team loses (24%) and are also most likely to pull out the snacks that are relevant to their team or region for good luck (18%). Eastern college basketball fans, however, are most likely to try not to toss their plate due to excitement or sadness (14%).

The average American finds happiness in the “little things” 57 times per week, according to new research, commissioned by True Lemon and conducted by OnePoll. The survey of 2,000 general population Americans revealed that, on average, respondents find happiness in small things about eight times per day, adding up to just under 60 per week. To improve their mood throughout the day — and give themselves something to smile about — respondents make an effort to stay hydrated (36%), eat enough that they avoid getting “hangry” (31%) and take walks (30%). And it seems many aim to start their day off on the right foot, as results revealed that after reaching for their phone (40%) as soon as they wake up, 20% look for a glass of water.

Americans admit to forgetting to brush their teeth five times per week. That’s according to a new survey of 2,000 U.S. adults, which also found that it’s not only the toothbrush that’s being forgotten — they also admit to skipping out on the floss and mouthwash four days each week. Despite their forgetful nature, an astounding 92% of Americans do believe that their oral care routine is important to their overall health. In fact, 51% believe that oral hygiene is so important that they’d speak to a loved one if they noticed they had poor oral care habits or bad breath. Taking that a step further, respondents would also be willing to look inside their mouth (32%) or even lend them their toothbrush if needed (14%). Conducted by OnePoll on behalf of LISTERINE® Clinical Solutions for World Oral Health Day, results found that a majority (75%) of Americans agree that there is a “right” way to care for your oral health. This includes no-brainers like going to the dentist regularly (81%), brushing your teeth multiple times a day (75%) and using mouthwash (60%). Those sentiments toward oral care extend beyond physical appearance, as 89% of Americans surveyed agreed that they feel more confident when they feel good about their oral health. But for all the right approaches Americans are taking, there are always some that are atypical. When asked the most unconventional oral care method they’ve witnessed, respondents outlined, “using a washcloth to clean their teeth,” or “using fishing line to floss.” One-quarter of respondents even admit that they are embarrassed by the current state of their oral health. “While it’s promising to see that people are keeping dental health top of mind, as a dentist, I encourage more commitment to maintaining each of the critical steps of the oral hygiene routine — all of which are crucial to healthy teeth and gums,” said Dr. Marie M. Jackson, dentist and LISTERINE Clinical Solutions partner. “Brushing, flossing, and rinsing with mouthwash twice a day, every day really are our best tools when it comes to fighting and preventing common oral health issues.” The survey revealed that in the last year, Americans have experienced dental woes such as sensitive teeth (34%), plaque build-up (28%) and bleeding gums (24%). And for some respondents, these issues are chronic: one in five (21%) said they suffer from oral pain or discomfort in their teeth and gums at least every other week. Perhaps because of how common these dental issues are, almost all respondents (93%) indicate that they understand the importance of addressing bleeding gums for their overall health. This may be why three in four (76%) aim to seek out products that are catered to their specific oral needs. Finding products that fit their needs is one way that respondents are prioritizing their oral health — and motivators to do so include preventing bad breath (73%), cavities (72%) and avoiding gum disease (68%). “It can be alarming when experiencing dental issues like seeing blood in the sink after brushing or flossing,” said Dr. Jackson. “However, there are ways to tackle these problems, and I’m glad to see the data trends toward a top recommendation of mine, which starts with personalizing your home care routine with products that can help suit your unique dental health needs for a fresher and cleaner mouth.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by LISTERINE® Clinical Solutions between Feb. 23 and Feb. 29, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

A new study has found a majority of American men are self-conscious about how they smell. The poll of 2,000 US millennial men, commissioned by Old Spice Total Body Deodorant and conducted by OnePoll, found 72% of men are anxious about how their body smells on any typical day. Body odor was found to be a heavy weight on men’s minds: 52% worry they have body odor and aren’t aware of it. Nearly as many (51%) have concerns they don’t know how to fix their body odor. Still, 59% said they’d want someone to tell them if they have bad body odor. The body parts men are most concerned about when it comes to odor include their armpits (71%), neck (40%), head and hair (39%), arms (30%) and hands (25%).

Only a fifth of respondents have experienced “true comfort” in the past 24 hours, according to new research. The survey of 2,000 general population Americans, commissioned by Serta and conducted by OnePoll, revealed that true comfort — feeling completely relaxed or at ease — can be hard to come by, as just 21% have experienced this within the past day. The survey also found that the average American polled only feels comfortable for a third of the day, about eight hours. Despite potentially harsh temperatures and gray skies, prioritizing well-being this winter is important, and respondents were asked what their preferred way to find comfort is.

Nearly half of American voters believe AI-generated content will negatively impact the outcome of 2024 elections (43%), according to a recent poll. The survey of 2,000 registered American voters revealed not only that people are increasingly pessimistic about a political digital-verse full of deepfakes, but also that people can’t distinguish between AI-generated content and human-created content. As part of the study, respondents were asked to differentiate between AI-generated images and human-created images and the majority misidentified all AI images as human-created. On average, only a third of respondents (33%) were able to correctly spot AI-generated images. Comparisons between AI audio and a human voice were not more promising. When an audio clip with an AI voice was played, a fifth of respondents (20%) were unsure if it was human or AI, while 41% believed the AI voice was authentically human. Commissioned by Yubico, in partnership with Defending Digital Campaigns, and conducted by OnePoll, the study found that politics is the number one media sector that has been negatively affected by deepfakes (AI-generated content intended to mislead), according to respondents. Over three-fourths (78%) are worried about AI-generated content being used to impersonate political candidates and spread misinformation and 45% say they’re “very concerned” about this issue. Almost half (49%) of respondents tend to question whether political videos, interviews, and ads online are real or are deepfake content. And seven in ten (70%) are worried that authentic and truthful political information will be lost amongst misinformation online. “In addition to the threat of AI and deep fakes spreading misinformation, 85% of respondents don’t have a high level of confidence that political campaigns effectively protect their personal information,” said David Treece, vice president of solutions architecture at Yubico. “This can have detrimental effects on a campaign, as a loss in trust for a campaign could mean voters avoid getting involved with the electoral process, from withholding donations, to even going as far as not voting for the candidate. It’s imperative that candidates take proper steps to protect their campaign and more importantly, to build trust with voters, by adopting modern cybersecurity practices like multi-factor authentication.” Respondents said their top cybersecurity concerns during the 2024 election season were that a politician they support will be successfully hacked spreading false information and opinions (24%) and that political campaigns don’t take cybersecurity seriously enough in general (24%). To remedy this, registered voters would like to see campaigns and candidates taking precautions to prevent their websites from being hacked (42%), using strong security measures like multi-factor authentication on their accounts (41%), and creating cybersecurity protocols and staff training (38%). Only 15% have a high level of confidence that political campaigns effectively protect the personal information they collect. In fact, more than two in five respondents (43%) say they’ve shared personal information with a company or organization that’s been hacked. And of the 60% of registered voters who have donated to a political campaign, 42% have not completed a donation transaction online due to concern about the security of the transaction and how their personal information would be handled. Nearly a third (30%) doubt that campaigns meet their expectations for implementing cybersecurity standards to protect their personal information. Public perception in this area has had a big influence on electoral outcomes: 36% of respondents said their opinion of a candidate would change if the candidate experienced a cybersecurity incident, like their email being hacked. Forty-two percent of those who have donated to a campaign said their likelihood of donating again would change if the campaign was hacked and 30% report this would even change the likelihood of a candidate receiving their vote. “Political campaigns are targets for bad actors including nation states, cybercriminals, and hacktivists. Given the high stakes this election year, the risks are even greater,” said Michael Kaiser, president and CEO of Defending Digital Campaigns. “The entire campaign staff — from the candidate down to the volunteers — should understand that they are targets and protect themselves and the campaign with the right cybersecurity tools and technology. Any breach can throw an entire campaign off course and consume precious time as the clock ticks toward election day. As this important poll shows, voters have high expectations about how campaigns protect their information.” Survey methodology: This random double-opt-in survey of Americans who are registered to vote was commissioned by Yubico, in partnership with Defending Digital Campaigns, between Feb. 13 and Feb. 18, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Two in three Americans (67%) feel guilty when dining out, according to a new poll. A recent survey of 2,000 American adults revealed that tighter budgets have made eating out less enjoyable than before, with almost a quarter (23%) reporting the simple act of spending money on a meal out is stressful and 44% saying the guilt is a result of both the act of spending and the amount spent. Conducted by OnePoll on behalf of The Habit Burger, the research found that Americans are getting creative to make the most of their money when choosing outside food options, from kids’ menu hacks to customizations and ordering off of secret menus. In fact, three-fourths of Americans believe adults should be allowed to order from the kids’ menu (77%). And although most think age shouldn’t stop you from enjoying a kids’ meal, only one in five have had the bravery to order off the kids’ menu (21%). But it hasn’t always gone smoothly: A third of Americans who have tried to order off of the kids’ menu have felt embarrassed in the moment and a similar percentage have even been denied (34%). And, a quarter of those surveyed have used a hack they’ve seen on social media to make their money go a little further when dining out (24%). Those who have used hacks shared some of their favorite ones, like using coupons (41%), taking advantage of special offers (34%) or ordering a meal that will give them enough food for leftovers (28%). “We've spotted a trend: Savvy adults covertly ordering off the kids’ menu to manage expenses," said Jack Hinchliffe, chief marketing officer at The Habit Burger Grill. "But why the hush-hush? We say, own it! That's why we're flipping the script by allowing grown-ups to experience kid's meals, giving them the savings you’d get from ordering a kid’s meal but without the child-size portion. It’s guilt-free savings and grown-up-sized food. Why should kids have all the fun?" The research revealed a snapshot of Americans’ dining out tendencies and found that the average person spends more than $2,500 a year on eating out. But nearly seven in ten Americans (67%) are currently stressed about money and 39% have decreased their dining out budget over the past year in response. It doesn’t help that, according to nearly eight in ten respondents (78%), restaurant prices have also increased over the past year. And for nearly half of those surveyed, payday means treating yourself: 48% said they’re more likely to eat out shortly after receiving their paycheck compared to any other time. Yet, one in six Americans said that they always find themselves refraining from ordering the menu item they really want in favor of a cheaper item. A third of respondents eat at least three meals out a week, with the average respondent spending $51.70 per week. On average, those surveyed have varying tastes when it comes to dining out, eating at both fine-dining and casual restaurants twice a month. Fast-casual restaurants are more common, at three times a month — and fast food is even more popular, with the average respondent eating this four times a month. Ideally, those surveyed would be willing to spend $20.30 on their ideal meal, although 53% would prefer an even cheaper meal option. "It’s tough out there right now and finding a meal that satisfies when it comes to quality and cost can feel like searching for a needle in a haystack,” said Hinchliffe. “We've stayed true to a simple philosophy: Consistently delivering fresh, chargrilled food at affordable, everyday value. It's not just about the meal; it's about an experience shared with friends or family that you can feel good about." Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by The Habit Burger between Feb. 20 and Feb. 25, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

It’s not fortune or fame Americans want to be remembered for — it’s their creativity. A survey of 2,000 U.S. adults revealed that at the end of their lives, almost one-third (31%) would rather leave their mark through creativity, even over traits like intelligence (20%), wealth (14%) or humanitarian efforts (10%). The good news is that 79% of Americans surveyed consider themselves creative, with only 5% sharing that they don’t. Yet nearly three-quarters (72%) still wish they engaged in creative activities more often. This may be because Americans use writing (14%), painting (12%) and drawing or doodling (10%) as a way to alleviate and combat stress. In fact, along with bonding with friends and family (24%) and sharing their creativity with others (27%), Americans find relaxing or relieving stress (22%) as one of their top three motivators for engaging in creative activities. Regardless of how respondents categorized themselves, 77% admitted they'd be more likely to explore their creativity if they were more confident in their abilities. Conducted by OnePoll on behalf of Sharpie® and Paper Mate®, the survey also explored all of the ways Americans are basking in their creativity and found that many are thinking outside the box. When asked to define “creative,” the top ways Americans described the word vary — 65% defined it as either “expressing yourself” or “coming up with new ideas,” yet 43% still associate creativity with artistic ability. “It’s inspiring to see just how many Americans consider themselves creative, though it’s clear that there is more creativity to be unleashed,” said Gina Lazaro, Vice President, Brand Management, Sharpie and Paper Mate. “In addition to a lack of creative confidence, people are looking for encouragement to be creative from people they care about (44%), more practice (43%) and products that aid with creativity (36%) to help them. With the right tools in-hand Americans can overcome some of those barriers to creativity and improve their wellbeing.” The survey revealed that respondents felt the most creative at age 25, on average, though 20% harnessed the most creativity during their childhood. But this wasn’t the case for Gen Zers surveyed — almost half (49%) of the 90 Gen Z respondents are in their “creativity era” and feel most creative at their current age. Overall, 75% of respondents agree that their creativity is a reflection of their personal brand. This was especially true for the youngest generation, as 94% of Gen Z respondents agree. Almost one in five (18%) of all respondents engage in creative activities daily, while another 37% do so weekly, and noon is their peak creative hour. Results also revealed that the youngest generation is perhaps most immersed in their creative side. Two in five Gen Zers surveyed (41%) participate in creative activities every single day. “Results revealed that an astounding 77% of respondents admit they’d be more inclined to explore their creativity if they were more confident in their abilities,” said Lazaro. “Whether it’s simple activities like doodling on the margins of a paper or adding color to your calendar, creative confidence can be built in small ways on an everyday basis.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Sharpie and Paper Mate between Dec. 21 and Dec. 25, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

A third of Americans look forward to nights their partner isn’t home — because they get the bed to themselves, according to new research. The survey of 2,000 Americans who live with a partner found 36% appreciate when either they or their partner isn’t at home, as they don’t have to share a bed. Maybe that’s because the results show that four in five respondents (82%) admit their partner’s sleeping habits consistently wake them up during the night. Their partner snoring (52%), scrolling through their phone before bed (33%) and getting up at night to use the bathroom (33%) were found to be the most common sleep-disruptive habits. Not only that, but a quarter of respondents also deal with their partner hogging the covers (27%), tossing and turning during the night (25%) or “starfishing” across the bed (21%). Conducted by OnePoll on behalf of Avocado Green Mattress, the survey found that despite these annoyances, the majority of respondents aren’t quite ready to consider a “sleep divorce” from their partner. Seventy-nine percent of respondents share a bed with their partner, while the remaining 21% either sleep in different rooms (10%), sleep separately in the same room (5%) or admit it “depends on the night” (6%). This varies dramatically by generation: only 2% of Gen Zers surveyed said they sleep in a different room than their partner, compared to one in five baby boomers (18%). Regardless of generation, only a fifth (21%) of those who currently share a bed believe they’ll sleep in separate beds in the future — but that’s not to say some couples haven’t found benefits in sleeping separately. Results revealed that 42% of those who sleep separately from their partner believe it’s “rejuvenated” their relationship — and 23% believe it’s also improved their sex life with their partner. Not only that, but 70% believe their quality of sleep has increased as a result of sleeping in a separate bed from their partner. “If your partner snores, consider gifting them a wedge pillow. It can be hard to sleep when someone’s snoring in the same bed as you, but a wedge-shaped pillow can help reduce snoring throughout the night and ensure both you and your partner wake up feeling refreshed,” said Christine Carpio, Avocado's Senior Manager of Community + Social Impact. Even if they’re not looking for a “sleep divorce,” 48% of all respondents admit their sleep quality does improve when they’re sleeping in a bed alone, versus sleeping with their partner. But they might not truly be alone — the survey also asked respondents if they have young children, under the age of six (20% of respondents), or a dog or cat (38% of respondents). Of those respondents (74% of the total), 24% admitted they’d rather sleep with their child and/or their pet than they would their partner. “The good news is, ‘sleep divorce’ isn't the only way to improve the quality of your sleep. Investing in a mattress, pillows and bedding made of comfortable and supportive materials can improve sleep for you and your partner — as well as child or a pet, if they’re in bed with you — leading to less tossing and turning and significantly better sleep,” said Laura Scott, Avocado Green's Director of Brand Marketing. Survey methodology: This random double-opt-in survey of 2,000 Americans who live with a partner was commissioned by Avocado Green Mattress between Feb. 27 and March 1, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

One in four Americans have no idea if they'll get a tax refund this year, according to new research. A survey of 2,000 U.S. adults looked at how many are thinking ahead when it comes to their taxes and found the percentage of those who aren’t sure if they’ll get a tax refund is up to 25% from 20% last year. On the other hand, 43% anticipate getting a tax refund in 2024, slightly up from 40% last year. The average respondent who thinks they will be getting a tax refund estimates that they’ll get back $2,023.50 this year, down from the average of $2,338.40 last year. Conducted by OnePoll for Cricket Wireless, the annual tax time survey found that two in three Americans said that if they received a tax refund in 2024, they would use it in a more “mature” way than years past (67%). Of those who anticipate a tax refund, three in five are relying on that extra income and 36% plan on saving it, compared to just 26% last year. Half of those who have gone through a major life event like putting contributions into a retirement plan (17%) or getting a new job (11%) also said that they would use their tax refund to help financially support new changes. However, a quarter of Americans admit to feeling stressed leading up to the tax deadline (28%). What’s causing that stress? For many, it’s uncertainty over what to expect. For instance, of those who experienced life changes over the past year, such as getting married or having a kid, only 38% knew that these events will affect their tax return. Knowledge also plays a role in respondents’ uncertainty, as one in five couldn’t define common tax terms like “adjusted gross income,” “dependent” or “filing status.” The economy is also a culprit for those who are less certain about their finances this year. Only a third of Americans think the 2024 economy will be better than the previous year (34%), with 45% sharing that this perspective impacts their decision to spend or save their tax refund. To combat this, a majority of respondents have done more budgeting (68%) and 44% have spent less money, overall. “High inflation and an unpredictable economy make many Americans feel uncertain around tax season,” said Tony Mokry, chief marketing officer at Cricket Wireless. “For many, this is the only time of year that they receive a windfall and how they treat these funds oftentimes sets the tone for their year financially. We continue to encourage consumers to look for value where they can, particularly on recurring bills like phone plans.” However, those surveyed are taking control of their finances, keeping track of them on their phone (51%). While only half of respondents last year used a banking app (52%), that number is up to 92% of those who use finance apps today. Mobile wallet (48%) and investing apps (42%) were also among the most common finance apps last year, and are still popular among respondents this year (66% and 39%, respectively). Credit score management apps have also climbed in popularity (39%) and one in five have a tax filing app, too (18%). To make use of their resources, nearly a quarter of those who own a smartphone will use it to file their taxes in 2024 (23%). “It's reassuring to see that more people are using their phones to manage their finances,” said Tony Mokry, chief marketing officer at Cricket Wireless. “It's difficult to stay on top of it all, but having access at your fingertips takes the headache out of managing money, making it easier than ever to track your spending, budget effectively, and work towards your financial goals.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Cricket Wireless between Jan. 11 and Jan. 16, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Basketball fanatics will spend more than a full day — 36 hours — completely consumed by the sport during March Madness in 2024. Between watching games (13 hours), creating brackets (three hours) and discussing it with family and friends (five hours), a survey of 2,000 basketball fanatics ages 21+ revealed that during the three weeks of March Madness, nothing else matters. And that’s not even counting the time they’ll spend engaging with online content (five hours), watching highlights (five hours) and placing bets (three hours). Data also shows that March Madness can take precedent over their daily routines and social events. In fact, more than one-quarter (26%) admit they’ve skipped work, while one in five have canceled dates (17%) and even birthday parties (17%) just to ensure they don’t miss the action on the court. Lifelong or bandwagon, more than three-quarters (76%) of respondents have a favorite team they're rooting for this March and 59% of those fans believe their team has what it takes to make it to the Final Four. Furthermore, 57% are confident that their team can go all the way and will win it all this year, yet only 30% will pick them as their bracket champ no matter what. According to respondents, the top three most likely conferences to come out on top this year include the Big Ten (21%), SEC (14%) and Big East (12%). Conducted by OnePoll on behalf of Tipico Sportsbook, results also revealed that an astounding 88% of fans are likely to stay loyal to their team and will watch every second of their games, even if they’re losing big. Taking that a step further, die-hard fans will also sport their team’s apparel while watching other games (47%) and passionately always root against their rival (41%). In fact, respondents are more likely to hope for a miracle (46%) or stay confident until there are no other options (45%) when their team is losing, compared to leaving the room (10%) or putting on a different game (9%). But everyone has their limits — if their team is down by 19 points in the second half, the average fan starts to give up hope that they can win. “March Madness is a cultural phenomenon unlike any other because anyone can be a hero; every year, new storylines captivate a diverse audience and define the fabric of the college basketball world,” said Brian Becker, Tipico Sportsbook SVP of Marketing. “For fans nationwide, it is a battle between knowledge and pure luck, but this survey data highlights that basketball fans are overwhelmingly loyal and trust that the time they spend educating themselves will give them an edge.” The survey also found basketball fanatics are willing to spend a whopping $570 on their overall March Madness experience this year. This year, 39% of basketball fans plan to place bets on the tournament this year. Not only that, but they’re also planning to win more than in previous years. The average bettor has won about 46% of the bets they’ve placed in the past, but this year, bettors plan to average winning 59% of their bets. In total, bettors plan to claim an average total of $261 this year. This may be why 46% of basketball fans are more likely to place bets during March Madness than any other time of the year. However, few fans are willing to throw loyalty out the window for a shot at a higher payout. Only 24% admit they have placed bets against their favorite team and that they would do so again. More than half (54%) say that their loyalty to their favorite team runs so deep that they have never placed bets against their favorite and never will. “It’s encouraging to see that basketball fans are feeling optimistic about their betting prospects and are taking advantage of the chance to win big money during the March Madness tournament,” said Andre Zammit, VP of Sportsbook at Tipico. “Whether it’s your first time betting or a yearly tradition, we’re excited to see where the bets fall during the pinnacle sports saga of the year.” Survey methodology: This random double-opt-in survey of 2,000 basketball fanatics, ages 21+ was commissioned by Tipico between February 8 and February 14, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

According to new research, half of women said showers are the only “me time” they get in a given day (52%). A survey of 1,000 women aged 18-35 found that 79% are in need of that “me time” right now. For many women, the shower is a place to process their stressors, various emotions, and the ups and downs of daily life. They can get bogged down with finances (27%), work (24%) and thinking about the best way to care for their kids (19%), and these thoughts often sneak up on them in the shower. To escape from it all, respondents turn to the shower to let their random thoughts roam (60%), reflect on the past day or day ahead (44%) and think about their memories (42%). One in six has even imagined themselves as the triumphant winner of a past argument while in the shower. This newfound energy may be just the boost they need: two in three women feel like they can do anything after a great shower (68%), enjoying a boost of confidence that lasts over four hours. Conducted by OnePoll in partnership with OLAY to launch their Indulgent Moisture Body Wash, results revealed that shower routines are an essential part of self-care, as 79% of those who have a shower routine agree that spending this time on themselves makes them feel good from the inside out. For example, when they don’t have time for a spa day, 78% of women will elevate their shower routine. Women shared that they play soothing music (62%), use aromatherapy products (44%) and massage with lotion afterward (44%) to make their shower routine feel more luxe. For many, how their shower goes also influences how their day will go. The majority of women agree that missing out on their sacred shower routine impacts how they feel mentally (61%), physically (54%) and emotionally (53%), and 67% shared that how their skin looks and feels can make or break their day. Although showers influence how the day will go, all showers are not created equal. In fact, of the average six showers a week, the women we surveyed said only four are considered “great showers.” So what makes a great shower? The survey looked at what women want from their shower experience and found that more than half of women want to feel renewed (56%), calm (60%) and more confident (43%). However, only 29% of women are very confident that they’re currently getting those feelings out of their current shower routine. “A shower is more than just a way to get clean, it’s an escape that provides physical and emotional benefits. In fact, the majority of women agree that a great shower with the right body care routine can result in glowing, healthy-looking skin (82%) and believe that achieving this would positively impact their wellbeing (82%),” said Dr. Maiysha Jones, principal scientist at Olay. “Just like feeling confident comes from within, glowing skin starts beneath the surface, so it's important to consider how your shower routine is impacting your skin.” This confidence impacts how women see themselves, as more than half of the women surveyed said they’d feel more confident for a job interview (51%) or feel less nervous about a date (65%) after a good shower. A “great” shower boosts productivity in 55% of respondents, too. Women also shared that showering (71%) — along with watching TV (68%) — helps them unwind the most at the end of a stressful day. Feeling clean (73%), renewed (56%) and ready for the day (55%) are the most important benefits women want from their showers, even though one in eight aren’t sure if their current shower routine is improving their skin’s health. Respondents also shared that they look forward to feeling energized (52%) and beautiful (45%) after showering in the daytime, as well as relaxed (78%) and like they’re glowing (30%) at night. “With the right shower routine, you can unlock an inner and outer glow that sets the tone for how you approach everyday life. Remember to look for products with moisturizing skincare ingredients that deliver an immersive, luxurious experience in the shower, because you deserve to have it all!” said Dr. Maiysha Jones, principal scientist at Olay. Survey methodology: This random double-opt-in survey of 1,000 women 18-35 of different races (White, Black, Hispanic and Asian) was commissioned by OLAY between Nov. 11 and Nov. 15, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average Gen Z American estimates that they only understand about 44% of the tax filing process, according to new research. A survey of 2,000 Americans 18-26, conducted by OnePoll for TurboTax, looked at how they’re feeling about tax season and found that over half (56%) admit they’re intimidated by the process of filing their taxes. Interestingly, the same percentage of respondents “very much” look forward to filing their taxes (29%) as those who aren’t looking forward to it at all (28%). Gen Z is even looking to get ahead of the curve — by the time of the survey, nearly a fifth of respondents already filed their taxes for this year (17%).

Three in four parents think their child is growing up too fast (78%), according to new research. A survey of 2,000 parents with kids ages 0–18 looked at how they hold on to their child’s younger years and found that a majority feel like a more sentimental person since becoming a parent (83%). The average parent misses their child being two years old the most and would go to great lengths to get that time back. Respondents would be willing to give up social media (46%), time off at work (37%) and dining out (36%) to spend one more day with their child as a baby. Since they can’t go back, the survey conducted by OnePoll for Stokke found that 84% have kept something related to an important milestone their child achieved.

Four in 10 small business owners believe 2024 will be a “make or break” year for their business, according to new research. The survey of 2,000 small business owners — half of whom work in tech or retail — revealed that 40% think this next year will be pivotal for their business. Respondents listed the economy, the upcoming election and declining sales as some of the reasons this year will be a “make or break” for their business, while others mentioned continuing supply chain issues and retaining good employees. But it’s not all “doom and gloom” for small business owners: 49% said their business performed better than anticipated in 2023, while only 21% said it was worse than anticipated. The survey also revealed that 71% are optimistic about the state of their business as we enter 2024 — but there’s a juxtaposition between the unexpected success of the past year and the perceived pivotal nature of the upcoming one. With that, a third of respondents (32%) are worried their business won’t survive through the end of 2024. Even if they’re not pinning all their hopes on this upcoming year, 38% are more worried about their business as they enter 2024, compared to 2023 — while only 26% are less worried. Conducted by Slack and commissioned by OnePoll, the survey delved into small business owners’ worries and looked at what respondents are doing to alleviate them. Top worries included inflation and economic conditions (47%), followed by the need to raise prices (32%) — and an increase in competition (24%). Respondents are also worried about needing to update their technology without the budget to do so (16%), and feeling like the tech they use for their business is outdated (14%). But small business owners aren’t sitting idly by as these worries mount: the survey revealed 74% of respondents are currently taking steps to help alleviate their concerns. This includes expanding marketing efforts to bring in new customers (51%), setting money aside for emergency use (45%) and exploring new technologies to increase productivity and efficiency (43%). A quarter (26%) of small business owners surveyed also implemented new technology in 2023 — with 41% of those implementing new productivity or collaboration technology. For those respondents, they believe these enhancements will help them better communicate with customers (70%) and internal teams (55%), share information across their teams (54%) and reduce the number of software tools their team uses (40%). “The state of small businesses in 2024 reflects a clear desire to maximize efficiency with limited resources,” said Jaime DeLanghe, Senior Principal, Product Management, Slack. “Regardless of what sector the business is in, productivity and collaboration tools can be a key driver of businesses’ growth and productivity.” Small business owners also worked to improve their business throughout 2023, and they ended last year with some positives. By the end of 2023, respondents earned new customers (47%), made a profit (30%) and implemented new technologies (26%). When asked what these new technologies were, respondents were most likely to have implemented technology for AI (50%), productivity or collaboration (41%) and communication (34%). And 75% believe the changes and improvements made to their business in 2023 will pay off throughout 2024. As we look ahead, 60% of small business owners expect to increase their budget this year, with 50% planning to allocate that budget toward technology and infrastructure. Results found that 35% are excited to implement new tech or update tech for their business in 2024 — and of those, they’re planning to implement new productivity and collaboration tools (49%), as well as other software tools (53%). “The insights from this research highlight the forward-looking aspirations of small businesses, showcasing their remarkable resilience and adaptability,” said DeLanghe. “By recognizing the evolving landscape of tools and productivity practices among these businesses, we gain a better understanding of their needs — particularly in the current economic climate — and how best to support them.” WHAT ARE SMALL BUSINESS OWNERS WORRIED ABOUT IN 2024? Inflation/economic conditions — 47% Needing to raise prices — 32% Rising competition — 24% Needing to update my technology tools and software but not having the budget to do so — 16% Feeling like the technology I use for my business is getting outdated — 14% Survey methodology: This random double-opt-in survey of 2,000 small business owners (businesses with 2,000 or fewer employees) — including 1,000 tech and retail business owners — was commissioned by Slack between Dec. 22, 2023, and Jan. 8, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Do cheesy movie lines really have Americans at “hello?” New research suggests that they do. That’s according to a survey of 2,000 U.S. adults conducted by OnePoll on behalf of Daiya, which aimed to highlight the cringiest, most quote-worthy movie lines, and found that 63% are more likely to remember the cheesy kind than the serious kind. “Jerry Maguire” was voted as the king of cheese, with “you had me at ‘hello’’’ ranking as America’s favorite cheesy movie line. That was followed by Patrick Swazye’s iconic “I'm scared of walking out of this room and never feeling the rest of my whole life the way I feel when I'm with you,” line from “Dirty Dancing” and “I want the fairytale,” from “Pretty Woman”.

Burgers, chicken wings, and hot dogs are considered the ‘good luck’ game day foods – while deviled eggs and garlic bread are deemed bad omens. A poll of 2,000 sports fans found 44% have food-focused superstitions when it comes to a big game, with 85% of those only ever eating or serving certain dishes on game day. Pizza, popcorn, and chips are also considered to bring positive energy, but mozzarella sticks, salsa and queso dip seem to have the opposite effect. The study, commissioned by brioche brand St Pierre and conducted by OnePoll, found that when it comes to wider superstitions, 79% will carry out strict rituals ahead of a game to help improve for the chances of a good result. Of these, 34% must sit on the same part of the sofa for any game when watching at home, while 40% will wear a ‘lucky outfit’. And to avoid cursing their favorite team, 32% will refuse to watch a match with specific people they deem ‘unlucky’. “It seems people take sport and their superstitions very seriously – so much so that almost three-quarters of fans believe the final outcome of the game could depend on it,” a spokesperson for St Pierre said. “We are big believers that food is more than a meal on your plate – it helps make memories, bring people together – and – judging by the results of this research, it helps sports teams win titles!” More than seven in 10 (71%) of those who are religious with their rituals have gone as far as refusing to watch the game until they have been performed. What’s more, 74% believe the outcome of a previous sporting event was determined by whether they took part in their pre-event ritual, or not. Of the 58% who label themselves superstitious when watching their favorite team play, half are this way because of their parents, while 43% developed it themselves. As 38% will eat a specific type of food as part of their own sporting ritual, 32% of those who have ever hosted a Super Bowl party say serving the correct food was their highest priority. While 69% agree the snacks are almost as important as the event itself. Making sure the game was displayed properly and having a good mix of friends round was also on the list of must-haves for a successful gathering. It also emerged that almost half - 48% - admit they have attended a Super Bowl party for the food and drink only – while having no particular interest in the game itself. A further 37% prefer to socialize rather than watch the teams play, and exactly three in 10 only take an interest in it because of the famed halftime show. Kayleigh Swift, US Brand Manager for St Pierre, added, “With Super Bowl just round the corner, it’s been great to get an insight into what people think about the build-up and the social gatherings which take place all over the country.” TOP 20 ‘GOOD LUCK’ GAME DAY FOODS 1. Pizza 2. Hot dogs 3. Burgers 4. Chips 5. Popcorn 6. Chicken Wings 7. Ice cream 8. Chicken sliders 9. Cupcakes 10. Cookies 11. Tacos 12. Potato skins 13. Assorted cheeses with crackers and fruits 14. Nachos 15. Salsa and queso dip 16. Chicken tenders 17. Trail mix with nuts, pretzels, and dried fruit 18. Mozzarella sticks 19. Chili 20. Vegetable platter TOP 20 ‘BAD LUCK’ GAME DAY FOODS 1. Deviled eggs 2. Garlic bread 3. Salsa and queso dip 4. Ice cream 5. Chicken Wings 6. Mozzarella sticks 7. Mini burgers with various toppings 8. Trail mix with nuts, pretzels, and dried fruit 9. Pretzels 10. Pasties 11. Pulled pork sliders 12. Jalapeño poppers 13. Chicken tenders 14. Chicken sliders 15. Tacos 16. Popcorn 17. Vegetable platter 18. Hot dogs 19. Assorted cheeses with crackers and fruits 20. Potato skins

Almost two in five Americans (17%) plan to watch 20 minutes or less of the actual game during the Super Bowl this year. According to a survey of 2,000 U.S. adults who watch the Super Bowl, 40% look forward to attending or hosting a party for the big game, but they barely spend any time in front of the TV. Respondents average viewing only 29 minutes of game play and 9% admit they are unlikely to know which teams are playing before they turn it on. And when asked who won last year’s Super Bowl, only one-third were able to correctly identify the Kansas City Chief as the reigning champions. This may be because 29% spend more time in front of the snacks and food than anywhere else. Conducted by OnePoll on behalf of Char-Broil, results revealed that the half-time show (55%), commercials (45%) and the drinks (40%) all outweigh the competition on the field (38%). And though they may disagree on the best parts, more than three-quarters (77%) can agree that it’s rude to stand and talk in the same room that people are watching the game. When hosting a viewing party, respondents typically spend about eight days planning the menu, inviting guests and preparing. And it seems Americans take their Super Bowl parties seriously as 31% are likely to spend more time planning for that than for a holiday celebration (24%) or a graduation party (8%). In fact, many respondents have gone so far as to purchase a grill or outdoor cooking appliance (57%), nearly twice the amount of those who’ve purchased a TV (32%), in order to prepare for the big game. Others bought serving bowls and dishes (52%) and a couch (46%). “Super Bowl gatherings are about celebrating the highs and lows of the big game with good friends and great food,” said Tom Penner, CEO, Char-Broil. “Think of your grill as your game day MVP — making the food prep easy so you can focus on the fun. There are many quick, tasty recipes to help you plan a winning menu with ease.” More than three-quarters (77%) believe that the food and snacks are imperative to the overall Super Bowl experience. The best game-time party foods include chips (55%), dips (50%), hot dogs (42%), pizza (39%), hamburgers (37%) and even grilled veggies (15%). In order to cook these foods to perfection, respondents use a pizza oven (54%), a smoker (48%), a griddle (41%) and gas (39%) or electric (20%) grills. And for all that goes into this feast, the average respondent will start cooking five hours before game time and ideally, needs three people helping them out. But what elements specifically make up the perfect Super Bowl snack? For most (64%), that means something relevant to the game, such as Philly cheesesteaks if the Eagles are playing or barbeque in support of Kansas City. “Super Bowl snacking is all about that unique twist, and 43% of fans are craving something out of the ordinary this year,” said Penner. “Versatile, multi-functional grills are perfect for those looking to experiment — from classics like wings, to on-trend smash burgers — without extra clutter or cost. We invite everyone to explore new flavors and make this Super Bowl spread one to remember.” Survey methodology: This random double-opt-in survey of 2,000 American adults who watch the Super Bowl was commissioned by Char-Broil between Dec. 8 and Dec. 12, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).