DR. FINANCE: Why Is Marketing Crucial for All Businesses? Dave Kerpen, Marketing Expert, Reveals

For more information about Dr. Anthony M. Criniti IV (aka "Dr. Finance®") and his #books, please visit: https://drfinance.info/books or ask your local bookstore for a copy

This is a clip of Episode 32 of the Dr. Finance® Live Podcast hosted by Dr. Anthony M. Criniti IV (aka “Dr. Finance®”). Dr. Criniti interviewed Dave Kerpen, New York Times best-selling author, marketing guru, Inc. columnist, and successful entrepreneur.

Dave is a serial entrepreneur, New York Times best selling author, and global keynote speaker. Dave is the co-founder and co-CEO of Apprentice, a platform that connects entrepreneurs with the brightest college students as well as the co-founder and CEO of Remembering Live, a virtual memorial service company. Previously in his career, Dave was the Founder and Chairman of Likeable Local, a social media software company serving thousands of small businesses, as well as the chairman and cofounder of Likeable Media, an award-winning social media and word-of-mouth marketing agency for big brands. He and his wife Carrie sold Likeable Media to 10Pearls in April 2021. His newest book, The Art of People: 11 Simple People Skills That Will Get You Everything You Want is out now.

Following Kerpen’s sponsored wedding which raised over $100,000 including $20K for charity, he and his wife Carrie started and transformed theKBuzz (founded in 2007) into Likeable Media, the only 3-time WOMMY Award winner for excellence from the Word of Mouth Marketing Association (WOMMA) and one of the 500 fastest growing private companies in the US according to INC Magazine for consecutive years. Kerpen is among the most popular writers in LinkedIn’s Influencer program, one of the most-read contributors for Inc.com , and has been featured by CNBC, BBC, ABC World News Tonight, the CBS Early Show, the TODAY Show, the New York Times, and more.

He has also keynoted at dozens of conferences across the globe. Likeable Social Media was Kerpen’s first New York Times bestselling book. He followed Likeable Social Media with two more bestselling books, Likeable Business and Likeable Leadership. His fourth book, The Art of People, offers 53 bite-sized, easy-to-execute, and often counterintuitive tips, to learn and master the 11 People Skills that will get readers more of what they want at work, at home, and in life."

Dr. Anthony M. Criniti IV (aka “Dr. Finance®”) is the world's leading financial scientist and survivalist. A fifth generation native of Philadelphia, Dr. Criniti is a former finance professor at several universities, a former financial planner, an active investor in diverse marketplaces, an explorer, an international keynote speaker, and has traveled around the world studying various aspects of finance. He is an award winning author of three #1 international best-selling finance books: The Necessity of Finance (2013), The Most Important Lessons in Economics and Finance (2014), and The Survival of the Richest (2016). Dr. Criniti is also the host of the highly successful Dr. Finance® Live Podcast as well as a virtual superhost. Dr. Criniti has started a grassroots movement that is changing the way that we think about economics and finance.

For more information about Doctor Finance, please visit https://DrFinance.Info.

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