What is the Best time to post Instagram posts?

What is the Best time to post Instagram posts?

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Will posting to your Instagram account on 11.11 at a full-moon make your brand viral? Most likely not. Why should we be concerned about posting on Instagram at the best time? You can post whenever you want, but you may get more engagement by posting when your audience is available. Let’s get straight to the point and look at when to post to Instagram to benefit your brand. Is there a best time to post on Instagram? The short answer to this question is no. This is because each time zone, brand, and sector are different. Let’s face it, if...

Will posting to your Instagram account on 11.11 at a full-moon make your brand viral? Most likely not. Why should we be concerned about posting on Instagram at the best time? You can post whenever you want, but you may get more engagement by posting when your audience is available. Let’s get straight to the point and look at when to post to Instagram to benefit your brand. Is there a best time to post on Instagram? The short answer to this question is no. This is because each time zone, brand, and sector are different. Let’s face it, if your content is mediocre or poor quality, you won’t see great engagement. There are times when the platform is busiest, and more people use it. There are also peaks specific to your brand and its demographic as well as the content that you post. One of my favorite social media sayings is that “one size does not fit all”. Not all audiences are the same. Not everyone will enjoy your posts. And one strategy may not work for all clients. That’s fine. This article is not a “one size fits all” type of thing. The key Instagram demographics and statistics What will the Instagram landscape look like in 2023? We’ll look at key Instagram stats and demographics. The American Marketing Association discovered that posting content at the end of the day generates 21% higher clicks than the beginning. Posting at night results in a 9.7% drop in click rates. Deloitte Global estimates that the global social media ecommerce industry will exceed US $1 trillion by 2023. India leads Instagram with over 230 million users. What are the best times to post on Instagram? According to Shopify’s sales and peak traffic statistics, these are the best times for Instagram posts. Thursday: 11 a.m. – 6 a.m. Friday: 7 a.m. 11 a.m. 2 p.m. Saturday: 9 a.m. Sunday: 1 a.m. They make sense when you examine them. On Monday through Friday, people are on Instagram during their lunch break and before they go to work. Instagram is less active on the weekends, as people are enjoying their real lives! On Sunday evening, Instagram traffic increases as people prepare for the new week. But remember: big brands will hit the feeds during peak hours. Many brands schedule their Instagram posts to be sent out on the hour. 9am, 10am etc. Schedule your posts for the next hour (9.15 or 10.20) so that they don’t get mixed up with the other posts. When is the best time to post on Instagram? Now that you’ve identified the times when users are most likely to scroll, it’s time to find the best time for your brand to post on Instagram. 1. Consider your desired outcome What do you want to achieve with Instagram? What are you trying to achieve with your Instagram account? Are you more interested in quick purchases, or are you looking to gain fans? Say, for example, that you are running a special lunchtime offer in your restaurant. Consider the following before scheduling your post: Content you post and whether or not it is appropriate for a certain day. #TacoTuesdays do not belong on Mondays. (Disclaimer – I’d still eat these on a Monday!) Why not create a #SundayFunday to showcase your tasty food, like El Cocina? This post includes opening hours, delivery information, and foodie friendly hashtags. You should time your foodie posts to give people enough time to order and get hungry. Your post’s goal. What is the goal of your post? Consider an Instagram Reel if your post is about a lunchtime sale or flash sale. Agorapulse makes this option easy to use. You can also experiment with the time of the repeat to find out what works. Schedule Instagram posts so that they run multiple times. 2. Your top performing posts Instagram insights can be used in the mobile app to find out more about your aud...