How a 'Dumb' Idea Turned Into a $700M Company
Liquid Death is a masterclass in marketing. Get 25% off Blinkist premium and enjoy 2 memberships for the price of 1! Start your 7-day free trial by clicking here: https://www.blinkist.com/newsthink
Newsthink is produced and presented by Cindy Pom
https://twitter.com/cindypom
Grab your Newsthink merch here: https://newsthink.creator-spring.com
Thank you to our Patrons, including Igli Laci
Support us on Patreon: https://www.patreon.com/Newsthink
Special thanks to the following for permission to use their material:
1:44 Mike Cessario interview with 20VC. Check out full interview here: https://www.youtube.com/watch?v=zUt3kCyfFN0&t=517s
Other sources:
1:27 Mike Cessario image: @cessario on Twitter
2:02 Mike Cessario image sourced from LinkedIn
2:40 https://www.youtube.com/watch?v=B4FzNimLI5k The4cylinder on YouTube - Creative Commons Attribution license (reuse allowed)
2:51 https://www.youtube.com/watch?v=H-Q4OA7yq_g&t=16s The4cylinder on YouTube - Creative Commons Attribution license (reuse allowed)
3:07 https://www.youtube.com/watch?v=zYdrEDfQ4mI Joel Hansen on YouTube Creative Commons Attribution license (reuse allowed)
Articles and interviews referenced:
1:29 Interview with Marketplace https://www.marketplace.org/2023/01/25/liquid-death-is-an-entertainment-machine-with-a-water-brand-attached/
3:19 Gallup study: https://news.gallup.com/poll/353858/alcohol-consumption-low-end-recent-readings.aspx
3:30 UK Drinkaware study: https://www.drinkaware.co.uk/research/alcohol-facts-and-data/alcohol-consumption-uk#howmanypeopledonotdrinkalcohol
-
4:16
The Ken Coleman Show - Highlights
1 year agoHere's Why This New Company Strategy Is A Bad Idea
10 -
3:33
Successful Business Ideas
5 months agoCan 'Free' Truly Be a Profitable Pricing Strategy?
31 -
5:17
BALIBAGOIRISHPUB
1 year agoWHO'S IDEA WAS THIS ? WOES...
1 -
36:07
Entrepreneur
4 months agoYou've Got a Great Invention. Now How Do You Get People to Buy It?
789 -
1:02:36
Michael Bancroft
1 year agoI'm taking The Lucent to KICKSTARTER in May... let's see what happens
3011 -
4:34
Maxwell Finn
9 months agoHere's Why THIS Business Model Is Blowing Up In 2023
-
18:32
TurboWorld
2 months agoIt's a Corporate shame I tell ya what!
67 -
3:32
mikobacomo
10 months agoIf You Don't Do THIS - You're Going To LOSE Money in Business
1 -
3:52
INSPIRED
1 year agoYou're Exactly Where You Need To Be!
3101 -
0:22
ALightonaHillVideoPro
1 year agoLet's Go Brand Your Business
2