MTNTOUGH Fitness Lab

Michael Easter stands at the forefront of the intersection between modern scientific discoveries and ancestral wisdom, pioneering improvements in health, life significance and professional performance. His passion drives him to journey across the globe, immersing himself in the company of intellectual giants and those who choose to lead extreme lives. His insights and experiences are shared globally through his published works, podcasts and television appearances. He is the mastermind behind the bestselling book, “The Comfort Crisis,” which has resonated worldwide and has been translated into 10 languages. Its impact has been so profound that it has been embraced by Major League Baseball teams, elite NCAA D1 football programs, prestigious universities, law institutions, multinational corporations and top-level military units. Michael's work emphasizes that while science offers many solutions, it doesn't capture the full spectrum of human experience and well-being. His approach uniquely bridges the measurable and the immeasurable, interweaving diverse fields such as medicine, anthropology, theology, philosophy and authentic accounts of ordinary individuals achieving extraordinary feats. Michael firmly asserts that profound insights and understanding are not found in the confines of a screen. His adventurous spirit has led him to interact with monks in Bhutan's ancient monasteries, lost tribes in Bolivian jungles, US Special Forces in secret locations, genetic scientists in Iceland, underworld figures in Iraq and CEOs in Fortune-500 boardrooms, among others. His pioneering ideas and work have reached over 60 countries and earned the endorsement of esteemed individuals, including CIA directors, Navy SEALs, Olympic gold medalists, renowned physicians, Pulitzer Prize winners, spiritual and environmental leaders. His writings are featured in reputable publications like Men’s Health, where he serves as a contributing editor, as well as Outside, Men’s Journal, Cosmopolitan, Vice, Esquire, Scientific American and Women’s Health. He has been a guest on top-rated podcasts such as The Joe Rogan Experience, Art of Manliness, Impact Theory, NPR and EconTalk. Michael has provided his expertise to elite universities, medical schools, Fortune-500 companies, government agencies and significant nonprofits across the nation. Apart from his global adventures, Michael is an esteemed professor in the journalism department at the University of Nevada Las Vegas (UNLV), where he co-founded and co-directs the Public Communications Institute. He resides on the outskirts of Las Vegas, where the desert begins, with his wife and their two dogs, Stockton and Conway. Michael's 2% Substack: The 2% represents the philosophy that only about 2% of individuals choose the more difficult path, which is also the one that provides greater long-term rewards. It's based upon a study that found only 2% of people choose to take the stairs when an escalator is available—a metaphor for the harder, but more rewarding path in life. This mindset, which is emblematic of the determined, gritty and persevering, is core to the mission of this new platform. In a world where health and wellness information can be oversimplified by mainstream media or overcomplicated by influencers, 2% with Michael Easter aims to provide a reliable and practical middle ground. It leverages cutting-edge science, expert insights and wisdom across various disciplines to deliver health and performance advice that's both profound and applicable in everyday life. There's a free newsletter where you can get access to two free posts per week and an upgraded subscription with a wealth of additional value. At MTNTOUGH, we fully endorse Michael's product and services. We feel it aligns with our values and pursuits. We encourage you to sign up for Michael's free newsletter and consider subscribing. We believe it will be a valuable tool in your arsenal of high quality information, self improvement and growth. Tap the link to get started with MTNTOUGH+ Fitness 14-Days Free: https://lab.mtntough.com/checkout/subscribe/purchase?utm_source=youtube&utm_medium=mtntoughpodcast&utm_campaign=michaeleaster23 -------------------------------------------------------------------- Since 2016, MTNTOUGH has been dedicated to helping individuals achieve their personal goals by creating a foundation for physical and mental toughness. The brand’s best-in-class programs are developed, tested, and proven by former Navy SEALs, Army Rangers, and renowned physical trainers. MTNTOUGH+ programs are used by elite groups and operators, including special ops forces, wildland firefighters, backcountry hunters, professional mountain athletes, and more. The MTNTOUGH fitness lab is headquartered in Bozeman, Montana, surrounded by some of the world’s top mountain athletes.

Full Podcast Episode Here https://www.youtube.com/watch?v=Wqhw2Y40lLE

Last year, we put a call out to our community to share the ways MTNTOUGH has impacted their lives. Thousands answered, but one story stood out. We sit down with Scott to talk about his journey as a Military man, family man and MTNTOUGHer. While his day job is program manager for the Air Force’s MQ-9 Reaper, when he’s at home, he and his wife work to raise this next generation by focusing on a family motto that embodies their core values of trying hard, choosing wisely and bravely adapting to whatever life throws their way. Check out the feature film on Scott and his family: https://youtu.be/ZuJXr8klXik -------------------------------------------------------------------- Since 2016, MTNTOUGH has been dedicated to helping individuals achieve their personal goals by creating a foundation for physical and mental toughness. The brand’s best-in-class programs are developed, tested, and proven by former Navy SEALs, Army Rangers, and renowned physical trainers. MTNTOUGH+ programs are used by elite groups and operators, including special ops forces, wildland firefighters, backcountry hunters, professional mountain athletes, and more. The MTNTOUGH fitness lab is headquartered in Bozeman, Montana, surrounded by some of the world’s top mountain athletes. -------------------------------------------------------------------- Follow the MTNTOUGH Crew on Instagram: MTNTOUGH Fitness Lab: https://www.instagram.com/mtntough_fitness/

Do you want increased agility + strength training + lower stress & mental clarity? MTMVT 2.0 was created with the backcountry athlete in mind to elevate YOU to the next level. You don’t need mobility to move mountains – you need it to climb them. Backcountry athletes need to be as nimble and adaptable as the animals they chase. MTN MVMNT 2.0 was created to improve your functional mobility with movements geared toward spinal and core strength and hip, shoulder, wrist and elbow flexibility to keep you agile for years to come. Strength training is more than just weight lifting. And yoga is more than just stretching, which is why MTNTOUGH collaborated with Heather Leigh, a certified fitness and wellness coach, to deliver MTN MVMNT 2.0 to our community. This program will help you build lean muscle mass and develop stronger joints through a sequence of movement patterns that beginners, intermediate and elite athletes can use to elevate and enhance their fitness regime. By incorporating MTN MVMNT 2.0 into regular workouts, mountain athletes will experience increased flexibility and mobility as well other side benefits like decreased stress, improved mental clarity and mindfulness, and better sleep – necessary ingredients to become a holistic and healthy backcountry athlete. This program includes six 12-minute workouts that can be done individually or sequentially along with two longer full-body workouts to incorporate into your routine. MTN MVMNT 2.0 also has four short bonus videos that provide ways to add quick mobility stretches at the office, after a day of travel, before you put on a heavy pack and a full body cool-down to use as needed. These options make MTN MVMNT 2.0 scalable – depending on your fitness level and your time commitment. Mobility is the key to longevity. Start MTN MVMNT 2.0 today. Tap the link to get started with MTNTOUGH+ Fitness 14-Days Free: https://bit.ly/mtntough-wrb -------------------------------------------------------------------- Since 2016, MTNTOUGH has been dedicated to helping individuals achieve their personal goals by creating a foundation for physical and mental toughness. The brand’s best-in-class programs are developed, tested, and proven by former Navy SEALs, Army Rangers, and renowned physical trainers. MTNTOUGH+ programs are used by elite groups and operators, including special ops forces, wildland firefighters, backcountry hunters, professional mountain athletes, and more. The MTNTOUGH fitness lab is headquartered in Bozeman, Montana, surrounded by some of the world’s top mountain athletes. -------------------------------------------------------------------- Follow the MTNTOUGH Crew on Instagram: MTNTOUGH Fitness Lab: https://www.instagram.com/mtntough_fitness/

Full Episode: https://www.youtube.com/watch?v=5ZO1FvYcKpw